Web Analysis Specialist

5 days ago

Montreal, Quebec, Canada VIA Rail Full time
About the Role

We are seeking a highly skilled Web Analysis Specialist to join our team at VIA Rail. As a key member of our digital marketing team, you will play a crucial role in optimizing our online presence and driving business growth.

Key Responsibilities
  • Data Analysis & Reporting
    • Monitor and analyze website traffic using tools like Google Analytics, Power BI Analytics, and other relevant platforms;
    • Develop custom reports and dashboards to track KPIs on website performance, user behavior, integrated CRM data, and critical metrics;
    • Identify trends, patterns, and anomalies in website data.
  • Optimization & Insights
    • Collaborate with marketing, agency, and CRM teams to optimize website performance and user experience;
    • Provide actionable recommendations based on data analysis to improve conversion rates, user engagement, and overall website effectiveness;
    • Conduct A/B testing and other experiments to validate hypotheses and inform optimization strategies.
  • Communication & Collaboration
    • Present findings and insights clearly and compellingly to stakeholders, including leadership;
    • Translate complex data into understandable and actionable business insights;
    • Collaborate with cross-functional teams to align on goals, strategies, and implementation of data-driven initiatives;
    • Support small-scale web projects.
  • Technical Implementation
    • Ensure accurate and comprehensive tracking of website activities through proper implementation and maintenance of GA4;
    • Work with the development team and agency to troubleshoot and resolve tracking issues;
    • Stay current with the latest developments and features in GA4 and other web analytics tools;
    • Support the web team on content modification using the Drupal CMS tool.
Requirements
  • Bachelor's degree in marketing, business, statistics, or a related field. 5+ years of experience considered;
  • Minimum of 3-5 years of experience in web analytics, specifically with Google Analytics;
  • Google Analytics 4 (GA4) Certification plus;
  • Excellent oral and written communication skills in both English and French.
Competencies
  • Demonstrable experience leading and managing digital marketing tools and techniques;
  • Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights;
  • Experience with data visualization tools like Google Data Studio, Tableau, etc;
  • Strong expertise in Google Analytics; we are looking for candidates who demonstrate a deep understanding of data interpretation, strategic analysis, and the ability to translate insights into actionable recommendations. Certification in GA4 is a plus;
  • Knowledge of digital content management tools (CMS), primarily Drupal, is a plus;
  • Excellent communication skills, both written and verbal, with the ability to present data-driven insights to non-technical stakeholders;
  • Excellent analytical and problem-solving skills with a data-driven approach.
About VIA Rail

We are proud to be an employment-equity employer and we strive to form teams that reflect the diversity of Canadian society. We aim to remove barriers to employment accessibility and aspire to provide an inclusive and equitable work environment where everyone is valued, regardless of their identity or differences, to enable them to reach their full potential.

If you need assistance in making the recruitment process or the position you are applying for more accessible, please let us know. Alternate arrangements may be offered to individuals who request them at any stage of the recruitment process. All information received in relation to arrangements will be kept confidential.

Note that we will only contact those who are selected for an interview.

Why Choose VIA Rail?
  • Competitive salary and a generous compensation and benefits package;
  • Flexible options for hybrid remote work;
  • Numerous opportunities for career advancement;
  • An environment that supports employee health and well-being;
  • A wide range of health and wellness benefits for employees and their families, including unlimited telemedicine service;
  • To contribute to a sustainable transportation service connecting Canadian communities;
  • First as an employer of choice and as the most trusted carrier among transportation companies in the 2022 Canadian Reputation study published by Leger.

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