Advertising Account Manager

3 weeks ago

Regina, Saskatchewan, Canada Brandt Full time
Key Responsibilities

As an Advertising Account Manager at Brandt, you will be responsible for leading the development and execution of strategic advertising campaigns across various channels. Your primary focus will be on collaborating with the Branding and Marketing teams to create and manage advertising plans and campaigns for select Brandt divisions.

Key Accountabilities:

  • Develop and manage advertising plans and campaigns for select Brandt divisions
  • Collaborate with the Branding and Marketing teams to ensure alignment and consistency across all marketing efforts
  • Work closely with Media Planners to determine the best tactical application for messaging to reach target audiences
  • Act as the primary liaison within the marketing team, ensuring effective communication and collaboration
  • Initiate and implement tactical activities, including writing briefs and communications plans to creative and digital teams
  • Ensure progressive stages of tactical executions are planned and approved with adequate time, budget, and margin for successful completion
  • Manage stakeholder expectations in relation to internal team capacities and project deliverables
  • Conduct meetings to present advertising recommendations to various stakeholders
  • Review, evaluate, and report on advertising performance
  • Monitor and report on project statuses to various stakeholders
  • Organize and maintain necessary records, including initiating paperwork for all jobs
  • Engage in project management duties
  • Maintain positive working relationships with internal clients and external vendors
Requirements

To be successful in this role, you will need to possess the following skills and experience:

  • Demonstrated ability to communicate, present, and influence key stakeholders at all levels of an organization
  • Proven ability to juggle multiple projects at a time, while staying organized and maintaining sharp attention to detail
  • Strong listening, negotiation, verbal, and written communication skills
  • Tight organizational and time management skills
  • Awareness of creative processes, including traditional and digital mediums
  • Willingness to stay up-to-date on relevant trends and the confidence to put forward new ideas
  • Ability to manage budgets and find creative solutions within budgetary restraints
  • Team-oriented

Education and Experience:

  • Bachelor's degree in Business, Marketing, or Communications
  • Minimum of 3 years' experience in a marketing/communications field, preferably in an advertising agency
  • Experience working with creative teams, including graphic designers, multimedia teams, copywriters, etc.
  • Significant experience in professional client relationship management

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