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Digital Marketing Systems Engineer

2 months ago

Edmonton, Alberta, Canada ATRIUM DIGITAL Full time
About the Role

Atrium Digital is seeking a talented Marketing Systems Engineer to join our team in Edmonton, AB. As a key member of our Promotions Department, you will play a crucial role in optimizing conversion funnels and contributing to the development of bespoke marketing engines for our diverse range of clients.

Key Responsibilities
  • Conduct audits and analyses of client websites and digital platforms to identify conversion bottlenecks and optimization opportunities.
  • Support the development of CRO strategies based on data-driven insights and user behaviour analysis.
  • Help design and execute A/B tests, multivariate tests, and other experimentation methodologies to optimize conversion rates and user interactions.
  • Monitor test performance, analyze results, and assist in iterating strategies based on findings.
  • Conduct heuristic evaluations and usability tests to identify UX issues and propose solutions.
  • Utilize web analytics tools to generate actionable recommendations through data analysis, highlighting opportunities for performance optimization.
  • Assist in communicating findings, implementation strategies, progress, and results to clients.
Requirements
  • Up to 1 year of experience in a marketing role or relevant internships.
  • Basic understanding of key digital marketing metrics: social media, Google Analytics, CRM software, and ad networks.
  • A passion for UX principles, user-centred design methodologies, and their application to CRO initiatives.
  • Familiarity with industry software (Analytics, Cloud Campaign, HubSpot, etc.).
  • Comfortable with basic data analysis and deriving actionable insights.
  • Formal education in Business (BBA, BComm), UX Design, Data Sciences/Analytics, or related fields.
About Atrium Digital

Atrium Digital is an innovative digital marketing agency based in Canada & USA with a Global team and clientele. We are bringing on new clients and NOW looking for a talented Marketing Systems Engineer. This offer is for an in-office, full-time, salaried position in Edmonton, AB.

For over 24 years, ATRIUM has been an innovative digital marketing agency focused on delivering consistent marketing results for Marketing Managers and Business Leaders across North America using our unique Marketing Systems Engineering (MSE) approach.