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Marketing Specialist

2 months ago

Calgary, Alberta, Canada LINK INSURANCE Full time
About the Role

We are seeking a highly skilled Marketing Specialist to join our team at LINK INSURANCE. As a Marketing Specialist, you will play a key role in developing and implementing marketing strategies to promote our industrial and commercial products.

Key Responsibilities
  • Conduct in-depth research on marketing strategies for industrial and commercial products, analyzing market trends and competitor activity.
  • Collaborate with clients to understand their marketing needs and develop tailored solutions to meet their objectives.
  • Assist in the creation of marketing materials, including brochures, reports, and newsletters, to effectively communicate our products and services.
  • Design and implement market research questionnaires to gather valuable insights on customer behavior and preferences.
  • Develop and execute online marketing campaigns, including e-commerce and website promotions, to drive sales and revenue growth.
  • Work closely with our sales team to develop marketing strategies that align with our business objectives.
  • Stay up-to-date with industry trends and best practices, applying this knowledge to continuously improve our marketing efforts.
Requirements
  • Bachelor's degree in Marketing or a related field.
  • 1-2 years of experience in marketing, preferably in a professional association or organization.
  • Excellent analytical and problem-solving skills, with the ability to think creatively.
  • Strong communication and interpersonal skills, with the ability to work effectively with clients and colleagues.
  • Proficiency in marketing software and tools, including social media platforms.
What We Offer
  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.
  • Recognition and rewards for outstanding performance.
Language and Work Environment

This role requires fluency in English and the ability to work in a fast-paced environment. We are committed to providing a welcoming and inclusive work environment for all employees.