About GMR Safety

GMR Safety is a leading provider of safety solutions, dedicated to protecting lives and assets across North America and Europe. We are committed to delivering innovative products and services that meet the evolving needs of our clients.

Job Overview

As the Marketing Director, you will play a pivotal role in driving GMR Safety's international growth strategy. You will lead a team of marketing professionals, developing and executing comprehensive campaigns to increase brand awareness, generate leads, and ultimately expand our market share.

Key Responsibilities

• Lead and inspire a team of three talented marketing specialists, fostering a collaborative and results-oriented environment.
• Develop and implement a global marketing strategy aligned with sales objectives, encompassing diverse channels and tactics to reach target audiences in both Europe and North America.
• Conduct thorough market research and competitive analysis to identify opportunities and inform strategic decision-making.
• Oversee the execution of marketing campaigns across various platforms, including digital marketing, social media, events, and public relations.
• Analyze campaign performance metrics, providing insightful reports and recommendations for continuous improvement.
• Manage the global marketing budget effectively, ensuring optimal resource allocation and return on investment.
• Cultivate strong relationships with external vendors and partners to ensure seamless campaign execution.

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of five years of proven experience in a similar marketing leadership role.
• Deep understanding of European and American market dynamics and consumer behavior.
• Expertise in digital marketing strategies, social media platforms, and performance measurement tools.
• Strong analytical and strategic thinking skills with the ability to translate data into actionable insights.
• Excellent communication, interpersonal, and leadership abilities.
• Proficiency in French and English is essential.