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Digital Marketing Specialist

2 months ago

Oakville, Ontario, Canada Labtician Ophthalmics Inc. Full time
About Labtician Ophthalmics Inc.

Labtician Ophthalmics Inc. is a dynamic and fast-paced organization that fosters a spirit of innovation, collaboration, and customer focus with a distinct family feel. Our team is expanding and seeking out passionate, highly skilled, and team-oriented individuals to be part of our growing organization.

We are a leading provider and manufacturer of medical devices and pharmaceutical products for eye care professionals and their patients.

Job Description:

The Digital Marketing Associate position is primarily responsible for assisting with digital marketing activities of the surgical and therapeutic product portfolio. This position is a hands-on role, working independently, yet offering learning and growth with an evolving digital presence in the Canadian Ophthalmic market. This position reports to the Digital Marketing Manager.

This role is hybrid with 2 days per week in the Oakville office, so candidates must reside in/near the GTA.

Key Responsibilities:
  1. Manage and execute HubSpot mailings to support the various marketing initiatives.
  2. Execute a social media plan that promotes the appropriate channels and enhances our social media presence.
  3. Focus on key social media channels, meet established KPIs, and deliver to the desired audience.
  4. Deliver on a social media calendar and develop content.
  5. Follow through on plans for various communications.
  6. Jointly, with Marketing and our agency, create, edit, and publish social media content within our brand standards and visual identity requirements.
  7. Monitor social media and manage company comments/responses.
  8. Monitor social media trends and tools and recommend actions.
  9. Meet weekly with Marketing Team Members to ensure digital marketing activities are calendarized and executed.
  10. WordPress website additions and/or updates to content when required.
Qualifications:

Education and Experience:

University Degree or College Diploma/Certificate in Digital Marketing.

1-3 years of Digital Marketing experience preferably in a B2B application.

Essential Skills and Abilities:

Understanding of SEO, Instagram, TikTok, and to maximize engagement and followers of Optometrists and Ophthalmologists through understanding of current algorithms.

Competency in the email campaign platform HubSpot.

Experience with updating WordPress website content.

Flexible and able to manage competing demands from Marketing.

Analytical - establishes, gathers, and analyzes digital KPI data skillfully.

Judgment - displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions.

Motivation - demonstrates persistence and overcomes obstacles.

Planning/Organizing - ability to multi-task, schedule, lead meetings, and prioritize and plan work activities; must demonstrate the ability to set and meet deadlines.

Strong interpersonal skills are needed to advocate and move projects through cross-functional teams.