Marketing Associate
2 months ago
We are seeking a highly motivated and experienced Marketing Associate to join our team at Maple Leaf Foods Inc. This is a unique opportunity to develop strategies and act as the general manager of a business, rather than work at a satellite office.
The successful candidate will work with and learn from an experienced Marketing leader, managing a category portfolio and working with their one-up to map out the category strategy. They will provide category reporting & analysis and lead a cross-functional team to ensure that strategic priorities and category plans are executed.
This position requires a balance of creative skills with critical thinking, project management, and performance measurement. The ideal candidate will be someone who wants to build a career in CPG marketing and brings a passion for getting things done.
Key Responsibilities- Help to build category strategies and work with their one-up to develop and bring multi-year plans to life to deliver category growth and successfully differentiate MLF from our competitors.
- Consistently leverage data and develop insights from Nielsen and internal data sources to provide category share and financial reporting and analysis for the category, including weekly, monthly, and annual rhythms as well as ad hoc analyses.
- Analyze brands, market, and competitive trends and recommend suitable actions.
- Be involved and lead their category in MLF's budgeting process.
- Support the Retail Sales and Brand teams to grow MLF branded share in their category.
- Lead the commercialization of new product innovations, acting as project manager and working with cross-functional stakeholders including product development, finance, revenue management, operations, packaging, graphics, & purchasing to ensure successful, on-time launches.
- Post-secondary degree in Business or Marketing.
- 1-3 years previous experience in marketing, sales, advertising, finance, category management or analytics roles within consumer packaged goods or grocery industry.
- Passion & drive to learn and contribute: must exemplify curiosity, and a keen desire to win.
- Agility: must be proactive, high energy, and be able to stay focused on key business priorities in a fast-paced, dynamic business environment.
- Analytics & Critical Thinking: ability to organize and interpret the data, synthesize insights and consider implications to the business.
- Ability to lead by influence: well-developed people, communications, and collaboration skills, ability to effectively engage a cross-functional team to move projects forward with pace.
- Project management experience: highly organized and detail oriented, with strong time management skills.
- Previous experience with P&Ls and PowerBI an asset.
We're a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let's build a better future, together.
- We are carbon neutral.
- We are one of the only food companies in Canada to set science-based targets.
- We aim to reduce our environmental footprint by 50% by 2025.
We're a global food company with more than 13,500 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia.
A diverse and inclusive work environmentChampioning diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We're so much stronger when we know we're accepted and valued for who we are and what we each bring to the workplace.
We embrace a strong, values-based cultureOur eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.
- Doing What's Right
- Shared Value
- High Performance
- Diverse and Inclusive Teams
- Disciplined Decision Making
- Our Accountability
- Intense Curiosity
- Transparency and Humility
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