Marketing Director

2 weeks ago

Edmonton, Alberta, Canada Bedrock Homes Full time

About the Position:

The Marketing Manager is a key leader within the Bedrock Homes team, responsible for driving the company's brand and marketing efforts. This role oversees the development, implementation, and management of the company's marketing program, ensuring alignment with business objectives.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies to drive traffic to sales centers, website, and social media channels.
  • Lead the marketing team in creating innovative and effective marketing materials, including brochures, flyers, folders, sales sheets, and other print and web-based materials.
  • Coordinate and submit industry awards and recognition as part of the overall marketing strategy.
  • Plan and execute event-based marketing, such as grand openings, promotional, and customer appreciation events.
  • Conduct competitive analysis and stay current with industry trends and innovations.
  • Oversee the design, development, and production of project-specific marketing materials, including billboards, flags, signage, marketing panels, phase maps, feature sheets, floor plan templates, and other marketing materials.
  • Ensure the quality and upkeep of all interior and exterior signage, including billboards, flags, marketing panels, and banners at each community.
  • Ensure consistency throughout each show home and sales center in terms of marketing materials.
  • Design and direct timely, cost-effective, traditional, and online advertising and collateral.
  • Track, evaluate, and report on the effectiveness of ongoing advertising campaign metrics.
  • Oversee website development, maintenance, and updates.
  • Maintain the integrity of the overall corporate and project brands through consistency in marketing, advertising, messaging, communications, print collateral, and online materials.

Requirements:

  • Five (5) or more years of experience in marketing, with at least two (2) years in a supervisory role.
  • Graphic design skills with strong knowledge of InDesign, Illustrator, and Photoshop.
  • Experience designing and/or maintaining websites.
  • SEO and digital marketing experience.
  • Proficient in the use of Microsoft Office (Word, Excel, PowerPoint, Outlook).
  • Valid class five (5) driver's license and personal reliable transportation.
  • Clean driver's abstract for the operation of company vehicles on public roadways.

Travel Requirements:

Some travel is required to Red Deer, Calgary, and BC region.

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