Marketing Automation Manager

2 months ago

Old Toronto, Ontario, Canada Borealedu Full time

Boreal Education is a leading EdTech company that empowers Canadian post-secondary institutions to grow and develop distance, hybrid, and online education programs. To achieve this mission, we're seeking a seasoned Marketing Automation expert to join our team. This individual will lead all of our data-driven decision-making and pioneer our automation efforts across all of our campaigns. This will directly impact our ability to help our students and fuel our growth in the years to come.

The Opportunity

We are seeking an experienced Marketing Automation professional to join our growing team. As the Marketing Automation Manager, you will play a crucial role in developing and executing effective marketing automation strategies to drive student enrollment and engagement. You will leverage your expertise in marketing technology and analytics to enhance our digital marketing efforts and improve overall marketing effectiveness.

You will make an impact by:

  • Developing and implementing marketing automation strategies and communications to engage students at optimal points along their learning journey through the most effective channels, segments, design, and messaging.
  • Creating, managing, and optimizing automated marketing campaigns across multiple channels, including dynamic email and text campaigns.
  • Owning the marketing automation platform (Salesforce Marketing Cloud) to segment and target audiences, personalize content, and enhance lead nurturing.
  • Ensuring marketing automation processes and workflows are streamlined and adhere to our privacy policies.
  • Collaborating with internal stakeholders and external partners to ensure alignment on messaging, design, and outcomes.

We are looking for someone who has:

  • Demonstrated experience in marketing automation, preferably in the higher education industry.
  • Proficiency in Salesforce Marketing Cloud (formerly Pardot) and experience with audience segmentation and targeting.
  • Strong analytical skills with the ability to interpret marketing performance data and make data-driven decisions.
  • Familiarity with HTML and CSS for email and campaign design.
  • Legal authorization to work in Canada.

  • Marketing Automation Specialist

    3 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing Automation SpecialistWe are seeking a highly skilled Marketing Automation Specialist to join our team at Marketing Automation Canada. As a key member of our marketing team, you will be responsible for developing and implementing marketing automation strategies to drive business growth and customer engagement.Key Responsibilities:Develop...

  • Marketing Automation Specialist

    3 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing Automation SpecialistWe are seeking a highly skilled Marketing Automation Specialist to join our team at Marketing Automation Canada. As a key member of our marketing team, you will be responsible for developing and implementing marketing automation strategies to drive business growth and customer engagement.Key Responsibilities:Develop...

  • Marketing Automation Specialist

    3 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing Automation SpecialistWe are seeking a highly skilled Marketing Automation Specialist to join our team at Marketing Automation Canada. As a key member of our marketing team, you will be responsible for developing and implementing marketing automation strategies to drive business growth and customer engagement.Key Responsibilities:Develop...

  • Marketing Automation Specialist

    3 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing Automation SpecialistWe are seeking a highly skilled Marketing Automation Specialist to join our team at Marketing Automation Canada. As a key member of our marketing team, you will be responsible for developing and implementing marketing automation strategies to drive business growth and customer engagement.Key Responsibilities:Develop...

  • Marketing Automation Specialist

    3 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing Automation SpecialistWe are seeking a highly skilled Marketing Automation Specialist to join our team at Marketing Automation Canada. As a key member of our marketing team, you will be responsible for developing and implementing marketing automation strategies to drive business growth and customer engagement.Key Responsibilities:Develop...

  • Marketing Automation Specialist

    3 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing Automation SpecialistWe are seeking a highly skilled Marketing Automation Specialist to join our team at Marketing Automation Canada. As a key member of our marketing team, you will be responsible for developing and implementing marketing automation strategies to drive business growth and customer engagement.Key Responsibilities:Develop...

  • Marketing Automation Specialist

    3 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing Automation SpecialistWe are seeking a highly skilled Marketing Automation Specialist to join our team at Marketing Automation Canada. As a key member of our marketing team, you will be responsible for developing and implementing marketing automation strategies to drive business growth and customer engagement.Key Responsibilities:Develop...

  • Marketing Automation Specialist

    3 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing Automation SpecialistWe are seeking a highly skilled Marketing Automation Specialist to join our team at Marketing Automation Canada. As a key member of our marketing team, you will be responsible for developing and implementing marketing automation strategies to drive business growth and customer engagement.Key Responsibilities:Develop...

  • Marketing Automation Specialist

    2 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job DescriptionWe are seeking a highly skilled Marketing Automation Specialist to join our team at Marketing Automation Canada. The ideal candidate will have a strong background in marketing and a proven track record of developing successful campaigns.Key ResponsibilitiesDevelop and implement marketing strategies to promote our products and servicesDesign...

  • Marketing Automation Specialist

    2 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing Automation SpecialistAbout the Role:We are seeking a highly skilled Marketing Automation Specialist to join our team at Marketing Automation Canada. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies that drive business growth and customer engagement.Key...

  • Marketing Automation Specialist

    1 week ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing Automation SpecialistJob Summary: We are seeking a highly skilled Marketing Automation Specialist to join our team at Marketing Automation Canada. The ideal candidate will have a strong background in marketing and a proven track record of developing effective communication strategies.Key Responsibilities:Develop and implement marketing...

  • Marketing Automation Specialist

    2 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job DescriptionWe are seeking a highly skilled Marketing Automation Specialist to join our team at Marketing Automation Canada.Key ResponsibilitiesDevelop and implement effective marketing strategies to promote our brand and services.Collaborate with cross-functional teams to create engaging content and campaigns.Evaluate and optimize marketing programs to...

  • Marketing Automation Specialist

    2 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job SummaryWe are seeking a highly skilled Marketing Automation Specialist to join our team at Marketing Automation Canada. The ideal candidate will have a strong background in digital media marketing and be able to develop and implement effective marketing strategies.Key ResponsibilitiesDevelop and implement marketing automation strategies to promote...

  • Marketing Automation Specialist

    3 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing Automation SpecialistWe are seeking a highly skilled Marketing Automation Specialist to join our team at Marketing Automation Canada.About the RoleThe Marketing Automation Specialist will be responsible for developing and implementing marketing strategies to promote industrial and commercial business investment in rural and urban areas....

  • Marketing Automation Specialist

    3 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing Automation SpecialistWe are seeking a highly skilled Marketing Automation Specialist to join our team at Marketing Automation Canada.About the RoleThe Marketing Automation Specialist will be responsible for developing and implementing marketing strategies to promote industrial and commercial business investment in rural and urban areas....

  • Marketing Automation Specialist

    2 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Marketing Specialist Job DescriptionWe are seeking a highly skilled Marketing Specialist to join our team at Marketing Automation Canada. The ideal candidate will have a strong background in marketing and a proven track record of developing successful marketing campaigns.Key Responsibilities:Develop and implement marketing strategies to promote our products...

  • Marketing Automation Specialist

    3 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing SpecialistWe are seeking a highly skilled Marketing Specialist to join our team at Marketing Automation Canada. As a Marketing Specialist, you will be responsible for developing and implementing marketing strategies to promote our products and services.Key Responsibilities:Develop and execute marketing campaigns to increase brand...

  • Marketing Automation Specialist

    3 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing SpecialistWe are seeking a highly skilled Marketing Specialist to join our team at Marketing Automation Canada. As a Marketing Specialist, you will be responsible for developing and implementing marketing strategies to promote our products and services.Key Responsibilities:Develop and execute marketing campaigns to increase brand...

  • Marketing Automation Specialist

    4 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing SpecialistWe are seeking a highly skilled Marketing Specialist to join our team at Marketing Automation Canada. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to promote our products and services.Key Responsibilities:Develop and execute marketing campaigns to increase...

  • Marketing Automation Specialist

    4 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing SpecialistWe are seeking a highly skilled Marketing Specialist to join our team at Marketing Automation Canada. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to promote our products and services.Key Responsibilities:Develop and execute marketing campaigns to increase...