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Senior Manager, Client Growth Strategy
3 months ago
Requisition ID: #
Join a purpose-driven team that is committed to achieving results within an inclusive and high-performing culture.
As the Senior Manager, Client Growth Strategy, you will play a pivotal role within the Retail Customer Growth team, leading the strategic planning and execution of marketing initiatives aimed at acquiring new clients across key segments. This position emphasizes the importance of engaging Youth, Students, and Early Career demographics, supporting the organization's ambitious growth objectives by translating sales and engagement targets into effective, multi-channel customer acquisition programs. You will collaborate closely with stakeholders from product development and strategic planning to ensure successful go-to-market execution, working alongside partners in core marketing, digital marketing, analytics, and various channels.
Is this role right for you? In this position, you will:- Foster a customer-centric culture within your team, leveraging the broader organization’s relationships, systems, and expertise while employing best-in-class, customer-first strategies.
- Establish a clear vision for client acquisition that encompasses both mass and strategic customer segments, supported by well-defined acquisition, engagement, and retention KPIs.
- Oversee the design, flawless execution, and continuous optimization of marketing programs to meet revenue and profitability targets for the Retail Products Portfolio, including Chequing, Savings, Credit Cards, Unsecured Lending, and Insurance.
- Utilize research, historical campaign performance, data insights, and emerging customer trends to develop programs that drive impactful customer acquisition, onboarding, and deepen client relationships through needs-based cross-selling and engagement strategies.
- Lead strategic go-to-market initiatives to capture new market share, aligning stakeholders on the approach and collaborating with partners across the organization for seamless execution.
- Employ both offline (branch and customer contact center) and digital (owned assets and paid) strategies to create omnichannel customer experiences that ensure broad coverage of customer segments and a seamless journey into the organization.
- Support the ongoing focus on customer centricity and personalization, collaborating with product and strategy teams to ensure that product value propositions align with the needs of both mass and strategic customer segments.
- Optimize marketing investments to achieve targets by conducting necessary analyses, implementing test/learn strategies, and providing sound business justifications for targeted investments.
- Develop and nurture a high-performing, motivated team through sustained leadership activities that promote self-awareness, personal growth, and career development.
- Understand how the organization’s risk appetite and culture should inform daily activities and decision-making.
- A post-secondary education with a focus in Business.
- Several years of management experience, particularly in Product Management, Program Delivery, and Marketing.
- An understanding of Retail Products financials and P&L dynamics.
- Strong strategic thinking abilities, customer-centric focus, and results-oriented mindset.
- Exceptional leadership and collaboration skills, with the capability to guide a cross-functional team towards desired outcomes.
- Excellent written and verbal communication skills, a professional presence, and the ability to synthesize and convey complex information to diverse audiences.
- The ability to deliver results in a fast-paced, challenging, and dynamic business environment.
Location: Canada: Ontario: Toronto
Scotiabank is a leading financial institution in the Americas. Guided by our purpose: "for every future", we assist our clients, their families, and their communities in achieving success through a comprehensive range of advice, products, and services, including personal and commercial banking, wealth management, private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences that each individual contributes to the organization and are dedicated to fostering an inclusive and accessible environment for all. If you require accommodation during the recruitment and selection process, please inform our Recruitment team. Candidates must apply online to be considered for this role. We appreciate all applicants for their interest in a career at Scotiabank; however, only those selected for an interview will be contacted.
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