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Senior Advertising Copywriter

2 months ago

Montreal, Quebec, Canada Launch Potato Full time
Senior Direct Response Copywriter

We're seeking a seasoned copywriter to join our team at Launch Potato. As a Senior Direct Response Copywriter, you'll be responsible for crafting compelling, performance-driven copy that resonates with our audience.

About the Role

As a key member of our marketing team, you'll work closely with our advertisers to develop copy that drives results. Your expertise in direct response copywriting, combined with your ability to leverage performance metrics, will be instrumental in informing our creative decisions.

Responsibilities

  • Write high-performing copy for various paid channels, including Facebook, Google, YouTube, and email
  • Develop video scripts and shot lists that engage our audience
  • Collaborate with our team to ensure consistency in tone and style across all marketing platforms
  • Analyze performance metrics to inform copywriting decisions and optimize results
  • Stay up-to-date with industry trends and best practices in direct response copywriting

Requirements

  • 4+ years of experience in copywriting, preferably for paid channels
  • Proven track record of success in direct response copywriting and video scriptwriting
  • Strong understanding of performance metrics and data analysis
  • Excellent verbal and written communication skills
  • Ability to work independently and collaboratively as part of a team

What We Offer

  • A dynamic and fast-paced work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package
  • The chance to work with a talented team of marketers and copywriters