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Marketing Manager

2 months ago


Regina, Saskatchewan, Canada Regina Exhibition Association Limited Full time
About the Role

We are seeking a highly skilled and experienced Marketing Manager to join our team at Regina Exhibition Association Limited. As a key member of our management team, you will be responsible for developing and implementing comprehensive marketing strategies to enhance brand awareness and drive revenue growth.

Key Responsibilities
  • Marketing Strategy Development
    • Develop and implement integrated marketing campaigns to promote our events and offerings.
    • Conduct market research to understand our target audience and develop effective marketing strategies.
    • Monitor and analyze market trends to identify opportunities and challenges.
  • Team Leadership
    • Lead and manage a team of marketing professionals to achieve business objectives.
    • Develop and implement training programs to enhance team skills and knowledge.
    • Provide coaching and guidance to team members to ensure they are meeting their performance goals.
  • Financial Planning
    • Contribute to the development of the department's annual budget and financial plans.
    • Monitor and analyze financial statements to identify areas for cost savings and revenue growth.
    • Develop and implement financial plans to achieve business objectives.
  • Communication and Collaboration
    • Develop and maintain strong relationships with key stakeholders, including clients, partners, and suppliers.
    • Communicate effectively with team members, management, and other stakeholders to ensure alignment and collaboration.
    • Provide regular updates and reports to management on marketing performance and progress.
Requirements
  • Education and Experience
    • Bachelor's degree in marketing, business administration, or a related field.
    • Minimum 5 years of direct marketing experience, with a minimum of 2 years in a management-level position.
  • Skills and Abilities
    • Proven experience in developing and implementing comprehensive marketing strategies.
    • Strong leadership and team management skills.
    • Excellent communication and interpersonal skills.
    • Ability to analyze financial data and develop financial plans.
    • Experience with market research and data analysis.
What We Offer
  • Competitive Compensation and Benefits
    • Competitive salary and benefits package.
    • Opportunities for professional growth and development.
  • Dynamic Work Environment
    • Collaborative and dynamic work environment.
    • Opportunities to work on a variety of projects and initiatives.