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Marketing Coordinator

2 months ago

Clark's Harbour, Nova Scotia, Canada Clark's Harbour Seafood Limited Full time
Position Overview

Clark's Harbour Seafood Limited is seeking a dedicated Marketing Manager to lead our marketing initiatives and enhance our brand presence in the seafood industry.

Key Responsibilities
  • Market Analysis: Conduct thorough market research to inform strategic business decisions.
  • Survey Implementation: Execute economic and commercial surveys to uncover potential markets for our products.
  • Communication Strategy: Develop and implement effective communication strategies that resonate with our target audience.
  • Team Leadership: Direct and guide the marketing team on essential information gathering and research methodologies.
  • Distribution Networks: Establish and optimize distribution channels for our seafood products.
  • Online Presence Evaluation: Assess and enhance the organization's digital footprint.
  • Marketing Strategy Assessment: Review and evaluate the effectiveness of current marketing strategies.
  • Content Oversight: Supervise the creation of written materials for our website and promotional content.
  • Event Promotion: Publicize various activities, workshops, and events aimed at fundraising and information dissemination.
  • Material Review: Critically review written materials, including reports and press releases.
  • Promotional Development: Create engaging promotional materials to attract customers.
  • Staff Management: Recruit, train, and motivate team members to achieve marketing goals.
  • Contract Management: Oversee and manage contracts related to marketing initiatives.
  • Budget Planning: Plan and control marketing budgets and expenditures effectively.
  • Advertising Campaigns: Direct and evaluate advertising campaigns to boost product sales.
  • Support Coordination: Provide ongoing support to clients post-sale.
Qualifications
  • Education: College/CEGEP level education is preferred.
  • Experience: 2 to 3 years of relevant experience in marketing.
  • Technical Skills: Proficiency in MS Office and other relevant software.
Personal Attributes
  • Strong client focus and interpersonal skills.
  • Ability to multitask and adapt to changing environments.
  • Excellent time management skills.
Work Conditions
  • Employment Type: Permanent
  • Language of Work: English
  • Hours: 35 hours per week