Digital Marketing Communications Specialist

1 month ago

Mississauga, Ontario, Canada Proax Technologies Ltd. Full time
Job Title: Digital Marketing Communications Specialist

We are seeking a highly skilled Digital Marketing Communications Specialist to join our team at Proax Technologies Ltd. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and the ability to create engaging content that resonates with our B2B audience.

Key Responsibilities:
  • Develop and execute social media and email strategies that align with Proax's marketing goals and objectives.
  • Create, schedule, and publish engaging content (posts, images, videos) that resonates with our B2B audience.
  • Edit videos and create modern, visually appealing content using the latest design tools and techniques.
  • Monitor social media channels, engage with followers, and respond to comments and inquiries promptly.
  • Track and report on social media performance metrics to optimize content and strategy.
  • Coordinate with internal teams and external partners, especially vendors, to develop content that highlights our expertise and industry leadership.
  • Manage our participation in trade shows and events, including registration and coordination of marketing materials.
Requirements:
  • Proficiency in managing B2B social media platforms, particularly LinkedIn and YouTube.
  • Strong content creation skills, including copywriting, graphic design, and video editing.
  • Proficient in graphic design tools like Canva, Adobe Illustrator, and/or Photoshop.

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