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Head of Marketing
2 months ago
UniUni is a leading provider of last-mile logistics solutions in North America, delivering millions of parcels annually across Canada and the United States. Founded in 2019, our company has established itself as a tech-driven innovator in the industry, leveraging crowdsourcing and digital technologies to offer fast, economical, and reliable services to e-commerce clients.
Our MissionWe are committed to providing our employees with exciting opportunities to achieve their career goals. Our dynamic team is dedicated to working hard and having fun while delivering exceptional results.
The RoleWe are seeking a highly experienced and skilled Head of Marketing to lead our marketing efforts across Canada. This role will be pivotal in implementing marketing strategies that enhance our brand presence, increase company exposure, and attract a broader customer base.
Key Responsibilities- Strategic Leadership: Refine and prioritize our markets to further expand our global presence and maintain our lead by delivering targeted localised online and offline geographic strategies that adhere to our brand strategy and resonate locally in key markets.
- Marketing Campaigns: Oversee the planning, execution, and optimization of marketing campaigns across multiple channels (digital, traditional, social media, etc.).
- Growth Strategy: Develop and implement a growth strategy to drive demand and new customer acquisition across traffic channels, with a focus on Mass & Brand activities, Search Marketing, Social Marketing, Outbound Marketing, Affiliate Marketing, and Mobile etc.
- Brand Management: Define market message and deliver supporting tools including but not limited to website, product factsheets, press releases, industry publications and social media.
- Customer Acquisition and Retention: Leverage consumer insights and trends to identify key issues and opportunities for profitable growth.
- Campaign Management: Lead the creation, management, and execution of marketing campaigns, ensuring they are on time, on budget, and meet performance goals.
- Partnership and Collaboration: Collaborate with key stakeholders to utilize digital marketing to achieve line of business revenue goals, as part of the overall line of business marketing plans.
- A minimum of 7-10 years of experience in marketing, with at least 3-5 years in a leadership role.
- Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
- Proven success in developing and executing marketing strategies within the Canadian market.
- Strong knowledge of digital marketing, social media, content creation, and brand management.
- Administration and management—Knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique, production methods, and co-ordination of people and resources.
- Communications and media — Knowledge of media production, communications, and dissemination techniques and methods.
The hiring range for this position ranges from CA$120,000 - CA$150,000. Your actual level and salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience.
