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Marketing Coordinator

2 months ago

Clark's Harbour, Nova Scotia, Canada Clark's Harbour Seafood Limited Full time
Position Overview

Clark's Harbour Seafood Limited is seeking a skilled Marketing Manager to enhance our market presence and drive strategic initiatives. The ideal candidate will possess a strong background in marketing and a passion for the seafood industry.

Key Responsibilities
  • Market Analysis: Conduct thorough analysis of market research data to inform business strategies and decisions.
  • Survey Coordination: Organize economic or commercial surveys to identify potential markets for our seafood products.
  • Communication Strategy Development: Formulate effective communication strategies to promote our brand.
  • Team Leadership: Lead the marketing team, guiding them on essential information gathering and research.
  • Distribution Network Establishment: Create and manage distribution channels for our products and services.
  • Online Presence Evaluation: Assess and enhance the organization's online visibility and marketing strategies.
  • Content Oversight: Supervise the preparation of written materials for our website and promotional content.
  • Event Promotion: Publicize workshops, meetings, and events aimed at fundraising and information dissemination.
  • Material Review: Review and refine written materials including reports, speeches, and press releases.
  • Promotional Material Development: Create engaging promotional materials to support marketing efforts.
  • Staff Management: Recruit, train, and motivate marketing staff to achieve departmental goals.
  • Contract Management: Oversee contracts related to marketing activities.
  • Budget Planning: Plan and manage the marketing budget and expenditures effectively.
  • Advertising Campaign Oversight: Direct and evaluate advertising campaigns to boost product sales.
  • Brochure and Report Assistance: Aid in the preparation of brochures, newsletters, and other marketing materials.
  • Publicity Coordination: Organize special events and promotions to enhance brand visibility.
  • Client Consultation: Provide ongoing support to clients post-sale.
Qualifications
  • Education: College or CEGEP diploma in marketing or a related field.
  • Experience: 2 to 3 years of relevant experience in marketing.
  • Technical Skills: Proficient in MS Office and other relevant software.
Personal Attributes
  • Strong client focus and interpersonal skills.
  • Ability to multitask and adapt to changing priorities.
  • Excellent time management skills.
Screening Questions
  • Are you legally eligible to work in Canada?
  • Are you open to relocation for this role?
  • Do you have prior experience in this field?
  • What is your highest level of education completed?

Employment Type: Permanent

Language of Work: English

Work Hours: 35 hours per week