Specialist, Marketing Intelligence

4 weeks ago


Toronto, Ontario, Canada Loblaw Companies Limited Full time

L'objectif de cette offre d'emploi est de rejoindre notre équipe de spécialistes du marketing pour œuvrer à l'élaboration d'une stratégie intelligente et efficace en matière de mesure des médias, de communication des résultats et d'analyse des données.

Description du poste

Sous la responsabilité du responsable des analyses marketing, vous serez chargé(e) de:

  • Évaluer l'impact des campagnes publicitaires, analyser les données, concevoir des expérimentations et formuler des recommandations
  • Transformer les données brutes provenant de diverses sources, y compris les outils d'analyse web et les serveurs publicitaires, afin de répondre aux questions commerciales et de répondre aux besoins de reporting
  • Rendre compte des clés d'inspiration pertinentes issues des campagnes pour maximiser les objectifs publicitaires et marketing
  • Permettre aux parties prenantes de prendre des décisions fondées sur des faits et basées sur des informations clients collectées via les jeux de données d'analyse numérique
  • Concevoir, construire, maintenir et valider les tableaux de bord d'analyse numérique utilisant des outils de visualisation des données (Google Data Studio) afin d'analyser systématiquement les campagnes, le comportement client et les tendances liées au trafic
  • Trier de manière stricte le suivi avec les équipes opérationnelles publicitaires, d'exécution des campagnes et d'analyse numérique
  • Agir comme un expert (SME) en analyse numérique et consultant auprès des différentes unités commerciales pour résoudre les problèmes quotidiens du commerce
Compétences requises
  • Diplôme universitaire en marketing, affaires ou informatique ou domaine connexe, avec une approche quantitative (bonus pour des diplômes supérieurs)
  • Expérience minimum de 2 ans dans le domaine de l'analyse/du marketing
  • Expérience solide en analyse concernant la planification et la mesure des campagnes
  • Aptitude aux affaires exceptionnelle, capacité à placer les données dans le contexte d'un problème client et à savoir où chercher quand exposé à de grandes quantités de données
  • Capacité à communiquer un récit sur les données
  • Connaissance étendue des outils de visualisation des données et techniques (Google Data Studio, Tableau, PowerBI, Looker, etc.)
  • Familiarité avec SQL, expérience avec Cloud (GCP, Azure, AWS) et grands ensembles de données
  • Python/R un plus
  • Expérience dans la conception d'expérimentations un plus
À propos de Loblaw

Nos valeurs ÊTRE – Engagement, Amitié, Respect et Excellence – guident toutes nos prises de décision et se traduisent par notre culture bleue. Nous offrons à nos collègues des carrières progressives, des formations complètes, de la flexibilité ainsi que de nombreux avantages compétitifs. En effet, nous sommes classés parmi les meilleurs employeurs du Canada, parmi les meilleurs employeurs pour la diversité au Canada, parmi les employeurs les plus verts au Canada et parmi les meilleurs employeurs pour les jeunes au Canada.

Si vous n'êtes pas convaincu que votre expérience correspond à toutes les exigences ci-dessus, nous encourageons tout de même à postuler. Nous recherchons des perspectives de candidatures variées qui incluent des expériences diverses à ajouter à notre équipe.



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