Director, Solution Marketing, Verticals

2 weeks ago

London, Ontario, Canada Equinix, Inc. Full time
Who are we?

Equinix is the world's digital infrastructure company, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners, and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences, and multiply their value, while supporting their sustainability goals.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

Director, Solution Marketing, Verticals & Mid-Market

The Equinix Solution Marketing team is looking for a Director of Solution Marketing to lead a team that develops and delivers solution positioning and messaging for a variety of buyer group audiences, including verticals (e.g., hyperscalers, financial services, media & entertainment, network service providers, etc.) and our mid-market segment for our go-to-market global marketing campaigns and sales plays. This role will work in close collaboration with Solution Marketing peers who architect data center, networking, and private AI solutions and interact frequently with Business Development and Digital Marketing teams.

The right person for this role will be experienced in positioning and messaging for a variety of verticals. As we work to address complex customer challenges and subsequently redesign infrastructure for the era of AI, this role will be fundamental to understanding the buying groups in multiple verticals and presenting Equinix solutions with their perspectives in mind. The leader in this role will report to the Sr. Director of Solution Marketing and will be key in implementing the vision of our new CEO, Adaire Fox-Martin, and other executives who have recently joined Equinix from industry-leading technology providers to take our Fortune 500 company further than ever before.

Join us as we redefine the landscape of digital connectivity and empower businesses across industries to thrive in an increasingly AI-driven world.

Responsibilities

This role requires a blend of strategic thinking, creativity, and executional excellence, making it ideal for a passionate, experienced marketing professional ready to make a significant impact in a fast-paced environment.

The ideal candidate will lead a small, geographically distributed high-performing team to accomplish the following:

- Identify the key buyers in prioritized verticals for Equinix solutions and use cases, develop buyer personas, and solidify understanding of buyer persona needs.
- Identify buying groups within prioritized verticals for Equinix solutions and their use cases and map the buying journey process for the key buyers in the group.
- Build positioning and messaging for Equinix's data center, networking, and private AI solutions and use cases based on an understanding of buyers, industry landscape, and key issues within prioritized verticals.
- Collaborate with Digital Marketing to create campaign strategy briefs and content strategies based on buyer behavior and preferences (e.g., white papers, brochures, social media, web pages, online and in-person events).
- Work closely with various Marketing teams to develop content for the content strategy.
- Assist in the creation of enablement content for direct and indirect sales resources.
- Participate in frequent interlocks with the following teams:

- Digital Marketing

- Business Development

- Sales Play Activation

Qualifications

This is a senior role that requires a leader with relevant experience. The ideal candidate will have demonstrated success in delivering content that engages both prospective and returning buyers throughout their entire buying journey, preferably having done so for other colocation and networking providers, such as Cisco, Dell Technologies, HPE, NVIDIA, AWS, Google Cloud, Microsoft Azure, or Oracle Cloud. Experience with Gartner's Buyer Enablement Framework will receive prioritized attention.

- Minimum of a bachelor's degree in marketing, computer science, or related field; MBA preferred.
- Minimum of 7 years of product or solution marketing within the data center or networking solutions domain.
- Experience managing a diverse, distributed team that creates buyer and seller assets, e.g., joint white papers, solution briefs, web pages, video demonstrations, customer-facing presentations, event content.
- Experience managing multiple concurrent projects and driving initiatives in a cross-functional environment.
- Excellent written and verbal communications, including content creation through various mediums.
- Strong attention to detail and organizational skills.

Soft Skills

- A team player with the ability to cultivate a highly performing team and strong working relationships. The ideal candidate can effectively communicate and collaborate cross-functionally with marketing, sales, customer success, product, and other departments.
- Entrepreneurial self-starter able to connect the insights of research work to practical implications and outcomes.
- Comfortable with ambiguity, have a bias for action, with an eagerness to make an impact.
- Growth mindset and intellectual curiosity. The ideal candidate will have a willingness to learn, flex into new areas, and continuously improve.
- Ability to be agile, decisive, and flexible, and operate in a fast-paced and collaborative environment while following process.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy/childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political/organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

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