Sr. Manager, Brand Marketing

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Role Mandate

The Sr. Manager, Brand Marketing oversees our No Frills marketing operations team to drive seamless delivery of programs and support our stores. This role drives strategy through to execution, and serves as a key collaborator with category leaders and counterparts within Loblaw Media and Loblaw Agency.

What you'll do:

- In-store marketing: Responsible for the team’s creation, communication and execution of our in-store signage projects working closely with local and national operations teams to support our store owners.
- Local Marketing: With over 300 No Frills stores this position plays a pivotal role ensuring our Owners are equipped to support their local communities through events, team sponsorships and general marketing questions/ support. This includes supporting the expansion of our brand through successful execution of grand openings with tailored, local marketing campaigns including signage, experiential, media (paid and owned).
- Partnerships: Acts as an advisor to category counterparts; collaborates across the Marketing and business organization and with other key partners to drive standard processes, shared takeaways, and efficiencies.
- Campaign/Program Strategy: Translates brand- & portfolio-level strategic objectives into campaign/program-level strategies; leverages consumer/business insights (e.g., insights from the Customer CoE) and previous campaign takeaways to inform campaign brief; works with Marketing leaders to clearly define important metrics and objectives for each campaign
- Campaign Planning & Execution: Leads the execution of marketing campaigns ensures execution aligns with annual plan objectives; acts as a key point of contact for agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital, Loblaw Agency) for the review and approval of creative
- People Leadership: Manages team performance against marketing portfolio and campaign objectives and important metrics through mentorship and professional developmentof two team members.
- Innovation: Collaborates with partners to incorporate powerful, innovative marketing strategies across paid, and owned channels, to drive relevant and best in class campaigns.
- Annual Planning & Budgets: Supports leadership in the development and execution of annual marketing plans and budgets against it.

What you bring:

- Strong attention to detail and execution
- Experience with in-store marketing/ retail program execution
- Experience with local marketing, sponsorships, and grand openings
- Management of owned channels including flyer, email, and SMS
- Strong communication and relationship skills across various business lines (internal and external)
- Developing marketing insights from data & analytics
- Budget management
- Project management
- 8 years of marketing experiencewith 2-3 years of team leadership experience

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note: Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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