15h Left Member Loyalty
4 weeks ago
We are seeking a Member Loyalty & Engagement Specialist for a 20-month leave of absence coverage. Reporting to the Director of Membership Marketing & Engagement, the successful candidate will be based at our Corporate Office in Saint John, NB. The Member Loyalty & Engagement Specialist will support the execution and implementation of marketing programs and activities involving National/Regional loyalty and insurance partners.
This is a contract position with an expected duration of 20 months. Contract positions are based on continued business need; CAA Atlantic reserves the right to extend or end early any contract position.
Qualifications
- Undergrad, ideally a Bachelor of Commerce or Business Administration, ideally with a major in Marketing.
- 5+ years of relevant experience.
- Innovative and dynamic problem solver and solution maker.
- Understanding and familiarity with brand building and brand management.
- Highly effective project management, prioritization, multi-tasking, and time management skills.
- Excellent verbal and written communication skills.
- Energetic, self-motivated, and results oriented.
- Proven team player who is both flexible and adaptable.
- Ability to meet tight deadlines.
- Willingness to work overtime and travel as required.
- Previous marketing experience with a loyalty program is considered an asset.
Responsibilities
- Assist in planning marketing strategies and programs to drive increased Member engagement and renewal.
- Develop and execute large-scale marketing campaigns in collaboration with media partners to enhance brand visibility and drive Member engagement.
- Manage the development and execution of marketing communications across multiple channels, including partner approvals.
- Track internal impressions and update partner setup/management software as required.
- Manage Member survey programs and research projects based on survey trends.
- Attend National Loyalty and Partner virtual meetings monthly and conferences as required.
- Create initiatives to drive increased levels of Member engagement with partnership programs.
- Assist with Member and partner inquiries about various program components.
- Additional responsibilities as needed.
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