Director, Community Banking Group

Why FirstOntario?
- Competitive compensation packages
- Top-tier health and wellness benefits, including comprehensive benefits packages, a yearly health spending account and personal spending account
- Enhanced mental health benefits through SunLife and TELUS Health
- Exclusive banking benefits
- Up to $1000 per year towards professional development
- Pension Plan
- Flex-work environment
- Company-wide Employee Volunteer program (Blue Wave Program)
- Employee and Family Assistance Program Job Overview The Director of Community Banking Group and Emerging Brands, is a growth-focused front-line role within a close, collaborative team. This role is responsible for deepening relationships with not-for-profit members and prospective members attached to emerging brands, supporting their banking needs, as well as providing guidance in areas such as volunteerism, governance, and sponsorship, and increasing proactive revenue-generating activity across these communities. The role is to become the ambassador to support FirstOntario as the credit union for community banking. Role Sales and Service
- Develop, and manage a portfolio of personal, business, and NFP member relationships by identifying needs early, deepening engagement, and increasing share of wallet across deposits, lending, wealth, and payments to achieve assigned sales targets
- Drive membership growth through proactive outreach, across all our communities, disciplined follow-up, strong onboarding conversion, and consistent opportunity management.
- Lead advice-based conversations that uncover immediate and future financial needs, positioning suitable solutions that support member goals while contributing to new account openings, deposit, lending, and non-margin income growth
- Identify more complex credit and wealth opportunities and coordinate high-quality referrals to internal partners, including Wealth and Business Banking, with clear context and follow-through
- Apply strong knowledge of personal and business banking products to expand product penetration, improve solutioning, and support members with required financial banking needs, volunteerism, governance and sponsorship.
- Build long-term relationships through regular proactive contact, structured follow-up, and clear relationship ownership that improves retention, reduces handoffs, and creates a consistent member experience
- Working with the Community Impact team, this role will work closely with the Director or Community Impact to facilitate volunteerism, Financial literacy support, sponsorship, and relationship building.
- Support growth initiatives tied to NFP and emerging brands service model by balancing advice, acquisition, relationship deepening, and specialized member engagement within that sector. Strategic Growth & Portfolio Management
- Help set and manage sales-target gap plans
- regularly identify gaps between actual performance and assigned sales/growth targets across the NFP and emerging-brands portfolio, and build and track actionable plans to close them.
- Evaluate and adjust campaign/program performance
- analyze the results of community and emerging-brands campaigns and programs on an ongoing basis, and recommend or make adjustments to improve market share, member acquisition, and retention.
- Identify portfolio/product gaps and recommend solutions
- proactively flag product or service gaps for NFP and emerging-brand members and bring forward recommendations to enhance FirstOntario's offering for this sector.
- Build outreach strategies with the branch network
- develop and implement strategies that engage the branch network and local communities to raise awareness of the NFP/emerging-brands program and generate new business opportunities.
- Track and report measurable business-development outcomes
- maintain consistent financial reporting and performance metrics that demonstrate engagement and contribution (e.g., deposit growth, new relationships, pipeline activity), and use this reporting to inform strategy.
- When required represent FirstOntario at industry trade shows
- participate in industry trade shows
- including evening and weekend events
- to network, build relationships, and attract new NFP and emerging-brands business. Financial Guidance & Credit Support
- Provide advice-led guidance aligned to members' needs and goals by identifying suitable products and services that support growth, deepen relationships, and increase product penetration
- Support personal credit requests, including loans, lines of credit, and mortgage solutions, while proactively identifying opportunities to advance lending conversations and improve conversion outcomes
- Understand the importance of wealth management as required for this sector
- Support any RFP work that is required by this sector.
- Recognize and assess more complex deposit and lending scenarios involving NFP challenges identifying needs earlier and escalating or referring with strong support