Director Marketing Measurement Toronto
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Key Responsibilities
- Lead custom Marketing Mix Model and Multi-Touch Attribution design
- Combine econometric trends with digital attribution signals
- Architect randomized, matched-market, and geo-lift experiments
- Translate statistical outputs into business recommendations
- Mentor media analysts and marketing scientists
Requirements:
- Six-plus years in marketing science, econometrics, or data science
- Three-plus years designing attribution models and incrementality experiments
- Expertise in advanced media analytics and causal inference
- Experience with a media agency, AdTech firm, or consultancy preferred Bring attribution, experimentation, and strategic storytelling expertise to Plus Company Media’s Toronto measurement leadership team.
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