Director Consumer Growth Strategy
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Key Responsibilities
- Identify growth drivers across regions and marketing channels
- Recommend monthly spend adjustments using performance data
- Challenge campaign strategies through cross-functional influence
- Guide brand messaging, content, and partnerships
- Lead senior reviews of marketing performance and investments
Requirements:
- 10+ years in data-driven strategy and transformation
- People management experience in strategy or marketing
- Advanced Excel skills and basic SQL proficiency
- Understanding of campaign economics and measurement
- Strong analytical problem-solving and communication skills Lead AutoTrader.ca and AutoHebdo consumer marketing strategy with analytical rigor, investment judgment, and decisive cross-functional execution.
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