Digital Services Program Manager

Overview

Digital Services Program Manager based at Volkswagen Group Canada Corporate Offices in Ajax, ON (hybrid role). Posting date: Oct 22, 2025. Remote working: According to company policy.

Responsibilities

Digital & Connected Services for VW Canada:

- Collaborate with Product Planning to assess and understand the product strategy tailored for Canada.
- Capture and communicate Connected Services product and business requirements across the user journey and customer touchpoints, ensuring alignment between Canadian market needs, VWoA and development teams.
- Ensure all features comply with Canadian laws through thorough legal reviews.
- Keep key stakeholders informed by reporting progress, issues, and risks.
- Partner with VWoA and Canadian business stakeholders to identify and implement technical and business changes that enhance the product and app.
- Stay ahead by understanding the competitive and technological landscape for Connected and Mobility Services.
- Support the development of business cases for new features and revenue-generating subscription plans.
- Assist in budgeting for upcoming fiscal year and monitor monthly to ensure fiscal alignment.
- Manage and maintain testing assets (Fleet Vehicles, Test Phones).

Serve as the Canadian representative, providing input and oversight on:

- Digital Life Cycle Management development timelines for features and software releases.
- Support in-market connected vehicle testing with North American Region (NAR) and Volkswagen AG (VWAG) Engineering teams.
- Oversee software version release cycles and approvals.
- Report program progress, issues, and risks to all stakeholders.
- Align and inform: ensure all departments are aware of and understand changes to vehicles, dealers, and customers, and the impact on their areas.
- Create resources: assist in developing communications, best-practice guides, training materials, and other tools to enhance understanding of the product and its features.

Promote Connected Services:

- Engage and inform internal teams and external partners about the benefits and potential of Connected Services.
- Educate dealers on the benefits of connected vehicles, including new features and functionalities.
- Boost customer adoption in conjunction with Marketing through targeted education and support.

Support Digital Life Cycle Management:

- Aid in ongoing Digital Life Cycle Management processes and customer-facing communications to ensure a seamless experience.

Over-the-Air (OTA) Updates:

- Capture requirements and ensure business and legal requirements are documented for the OTA solution.
- Collaborate with the VWoA team to test updates against standards.
- Launch OTA update campaigns with VWoA and Canadian stakeholders.
- Regularly report progress, issues, and risks to stakeholders.
- Manage the product backlog for connected features and prioritize user stories by impact and value.
- Define, track, and test user stories with team members to meet quality standards and user needs.
- Support ticketing for connected features and maintain clear documentation.
- Provide reporting and analysis to track progress and inform decisions.

Qualifications:

- Bachelors Degree in Engineering or Computer Science
- Minimum of 5 years experience in Connected or Mobility Services
- Proficient in MS Office, Tableau and other BI tools
- Strong Project Management skills with experience managing programs and medium to large-scale projects
- Strong relationship building and communication skills
- Passion for or expertise with connected vehicles & IoT is a strong asset
- Proficiency in designing data structures that enhance business intelligence capabilities
- Ability to travel up to 25%

What you’ll get in return:

- A flexible and collaborative team dynamic
- Opportunities to participate in company events that give back to the community
- Competitive employer-paid benefits and overall compensation package
- And much more

Please note that we appreciate the interest of all candidates; however, only those under consideration will be contacted.

EEO Statement: Volkswagen Group Canada is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by law. We provide accommodations for people with disabilities during all phases of the hiring process. Applicants needing accommodations should advise the Recruiter during the process.

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