Director of Sales

24 hours ago

Edmonton, Canada Cooper Equipment Rentals Full-time €144,000 - €176,000 Contract

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## Director of Sales
- Western CanadaApply: Alberta South Region: Full time: Posted 25 Days Ago: 2026-R114Build your Career at Cooper Equipment RentalsWe are looking for customer-oriented, motivatedindividuals to join our professional team.*Please note, to be considered for this position applicants should currently be residing in Canada and legally entitled to work.*Why Work with Us? Perks* Competitive salary (base salary + bonus)
* Company vehicle + fuel card
* Excellent benefit package with premiums paid by the company
* RRSP Match
* Safety-minded organization
* Fun-loving work environment with strong social responsibility Job Summary: As Sales Director – Western Canada, you will be responsible for developing and executing a regional sales strategy. Your strategic thinking, inspirational leadership, collaboration and adaptability will enable you to lead and support a diverse sales team while building strong, long-term customer relationships and leveraging market insights to maintain a competitive edge.What You’ll Be Doing *Duties and

Responsibilities:
* *‘Big Picture’ Planning:* Work closely with Sales Managers, Regional and District Managers, and other senior leaders throughout the company to develop and execute a regional sales strategy that aligns with the Company’s goals and objectives.
* Work closely across sales and operations to bridge gaps, strengthen collaboration, and continue building a strong sales culture. Partner with operations, service, fleet, and other key functions to align sales initiatives with company capabilities and customer needs.*Team Leadership:* Lead and support the team of Sales Managers, Account Managers, Rental Representatives and Inside Sales Representatives.
* Use a collaborative, inspirational style of leadership to mentor, coach, and motive the team to reach and exceed their targets.
* Oversee the recruitment, training, and professional development of sales staff.
* Promote a culture of safety, teamwork, and accountability across the sales organization.
* Customer Relationships: Build strong, long-term relationships with key customers while developing strategies to create deeper /"mesh/". Customer retention is also a major responsibility for this role.
* Represent the company at industry events, trade shows, and networking functions.*Customer Relationships:* Build strong, long-term relationships with key customers while developing strategies to create deeper /"mesh/". Customer retention is also a major responsibility for this role.
* Represent the company at industry events, trade shows, and networking functions.*Performance & Market Focus:* Keep an eye on sales performance, track key numbers, and use market insights to guide decision making to achieve revenue, profitability, and market share targets.
* Identify new business opportunities and key accounts within the construction and industrial sectors.
* Analyze market trends, competitive landscape, and customer insights to inform sales strategies and pricing models.
* Establish performance metrics, track results, and provide regular reporting to senior leadership.What You’ll Bring to the Team *Qualifications and

Requirements:
* *Education & Experience Bachelor’s degree in business, Sales, Marketing, or a related field is preferred (or equivalent work experience). Post-graduate education (MBA or a related program) would be considered an asset but is not required.
* 10+ years of progressive B2B sales experience, including at least 5 years in a senior leadership role overseeing multi-level sales teams.
* Proven track record of developing and executing successful regional sales strategies that drive revenue growth, profitability, and market share.
* Industry experience in equipment rental, construction, or related industrial sectors strongly preferred.
* Experience managing and developing sales leaders (Sales Managers, Account Managers, Rental Representatives, and Inside Sales).*Leadership & Strategic Skills*
* Visionary leader with the ability to inspire, coach, and develop a diverse sales organization.
* Skilled in building and communicating a “big picture” strategy while ensuring execution at the branch and regional levels.
* Demonstrated ability to balance short-term results with long-term relationship building and market positioning.
* Strong collaboration skills to work cross-functionally with regional leaders, operations, credit, and marketing.
* A hands-on leader who is comfortable rolling up their sleeves—spending time in our branches, working alongside sales representatives in the field and on customer sites, and representing Cooper in the boardroom.
* Able to move comfortably between strategy and execution, staying connected to our people, our customers, and the realities of our business.*Sales & Business Acumen***
* Expertise in consultative and solution-based selling; ability to deepen customer engagement and transition relationships to strategic partnerships.
* Strong business a

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