National Sales Director

The Role

The National Sales Director provides executive leadership and strategic direction for all direct-to-consumer (D2C) sales activities across multiple provinces. As the ultimate owner of sales performance, this role is responsible for scaling Neo’s customer acquisition engine, optimizing profitability, and driving sustainable growth across all regional teams and sales channels.

You will oversee the entire sales pipeline for your assigned provinces, managing a multi-provincial P&L while ensuring sales strategies align with Neo’s national objectives. You’ll provide strategic mentorship to Regional Sales Directors, identify and launch new channels, and lead the execution of large-scale initiatives that enhance our market presence and operational excellence.

What you’ll be doing

- Executive Leadership & Management: Lead, coach, and develop multiple Regional Sales Directors, ensuring alignment with corporate strategy and execution of sales objectives across all provinces.
- Strategic Planning: Develop and execute multi-year sales strategies, including new market entry, product expansion, and major sales initiatives that scale Neo’s D2C footprint and drive efficiency.
- P&L Ownership & Financial Management: Manage full P&L accountability for assigned territories, including forecasting, budgeting, and optimizing headcount and operational expenses to achieve CAC and profitability targets.
- Performance Oversight: Monitor provincial sales results and pipeline health using data-driven insights; proactively identify risks and opportunities to maintain consistent month-over-month growth (minimum 5%).
- Channel Expansion & Innovation: Lead the identification, evaluation, and launch of new sales channels, ensuring each achieves profitability (under $110 CAC) within four months of launch.
- Talent Management & Succession: Build and maintain a strong leadership pipeline by developing and retaining top-performing Regional Directors, ensuring continuity through a minimum of three qualified succession candidates per province.
- Cross-Functional Collaboration: Partner with Marketing, Product, and Operations leadership to ensure regional execution supports national objectives, optimized go-to-market strategy, and aligned messaging.
- Corporate Reporting & Strategic Communication: Prepare and present executive-level performance updates, forecasts, and strategic initiatives to the Senior Director, Sales and executive leadership team.

Working at Neo

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to raise the bar and deliver exceptional experiences for our customers. Our commitment to customer success drives everything we do, from building world-class products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.

We trust, respect, and support each other. This means honest conversations, constructive input, and empowering each other to move fast and think big. You’ll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices, where ideas move quickly and teams build momentum together. As we continue to scale and evolve, we’re looking for builders, innovators, and problem solvers who thrive on challenge—people who would rather blaze a trail through uncertainty than follow a well-paved path.

All team members have a stake in Neo’s success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do — when Neo grows, we all grow. If you’ve heard that Neo employees work hard, it’s true. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company’s success.

Apply with us:

We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.

By continuing with your application, you agree to the Candidate Privacy Notice, which guides how we process your personal information for the purpose of your application.

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