Copywriter - CA
4 weeks ago
Copywriter (Entry–Mid Level, 1–5 Years Experience)
Location: Hybrid / Remote (North America) Preference for Austin, TX or Burnaby, Canada
Team: Marketplace Growth / Brand & Creative
Level: Individual Contributor
About the Role
We’re looking for a commercially focused Copywriter to craft clear, persuasive messaging that drives action and builds long-term brand value at Ritchie Bros..
This role is for a writer who understands that words are a growth lever—not just content. Your work should tie directly back to our messaging framework, reinforce our marketplace flywheel, and consistently tell a clear, credible story across every customer touchpoint.
You’ll help shape what we say, how we say it, and why it matters—from first impression through conversion and retention.
You should either:
- Have agency experience writing performance- and brand-driven copy, or
- Have in-house brand or growth experience producing copy tied to measurable business outcomes.
What You’ll Do
- Write and optimize copy across channels, including:
- Paid media (search, social, display, native)
- Email and lifecycle campaigns
- Landing pages and conversion flows
- Website and product marketing pages
- Sales enablement materials and presentations
- Translate the core messaging framework into clear, consistent copy across all channels
- Reinforce our marketplace flywheel (trust → participation → liquidity → growth) through narrative, proof points, and calls to action
- Craft and evolve a cohesive story that scales across formats and funnel stages
- Write headlines, subheads, CTAs, and body copy that drive conversion without sacrificing clarity or credibility
- Produce multiple copy variants for testing, optimization, and personalization
- Partner closely with design, growth, product, and sales to ensure copy and creative work together as a system
- Apply SEO best practices to on-page copy (intent, structure, keyword integration)
- Leverage AI tools to accelerate ideation, drafting, and iteration (e.g., outline creation, variant generation, rewrites), while maintaining a high bar for judgment, tone, and accuracy
What We’re Looking For
Experience
- 1–5 years of professional copywriting experience
- Agency and/or in-house brand or growth team experience required
- Portfolio demonstrating:
- Conversion-focused copy (ads, landing pages, emails)
- Strong headline writing and CTAs
- Ability to simplify complex offerings into clear, compelling narratives
Messaging & Storytelling
- Strong ability to work within (and help evolve) a messaging framework
- Comfortable translating a single core story into multiple channels, formats, and funnel stages
- Ability to balance brand narrative with performance needs
- Understands how repetition, consistency, and proof build trust at scale
Commercial & Conversion Acumen
- Clear understanding of what drives conversion: clarity, relevance, trust, urgency, and friction reduction
- Comfortable writing copy intended to be tested, measured, and improved
- Ability to connect copy decisions back to business outcomes
SEO & Digital Fundamentals
- Working knowledge of SEO best practices:
- Keyword intent and placement
- On-page structure (H1–H3, meta titles/descriptions)
- Writing for humans first, search engines second
- Experience collaborating with SEO, growth, or web teams is a plus
Working Style
- Clear, concise writer with strong editorial judgment
- Comfortable owning work end-to-end and iterating based on feedback and performance
- Able to manage multiple projects and deadlines simultaneously
- Comfortable leveraging AI tools for ideation and efficiency, while relying on human judgment for storytelling, persuasion, and accuracy
Nice to Have
- Experience writing in B2B, marketplaces, or complex categories
- Familiarity with A/B testing copy (headlines, CTAs, page structure)
- Comfort working with performance data (CTR, CVR, bounce rate, conversion funnels)
- Experience contributing to or maintaining a brand voice and messaging system
Why This Role Matters
At Ritchie Bros., copy isn’t filler—it’s structure.
Your work will:
- Anchor teams to a shared messaging framework
- Reinforce the flywheel that powers our marketplace
- Turn complexity into clarity for customers
- Directly influence trust, conversion, and growth
You won’t just be writing words—you’ll be shaping how the story of our marketplace is told, scaled, and believed.
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