Performance Marketing Manager

2 weeks ago

Mississauga, Canada Embark Student Corp. Full time

Job DescriptionJob DescriptionDescriptionAre you a data-driven marketer with a growth mindset and a passion for enhancing customer experiences? Do you excel at driving digital registrations & leads through effective campaign optimization and testing new digital channels? As our Performance Marketing Manager, you will play a key role in shaping and executing strategies that drive our digital success. You'll work closely with cross-functional teams and external partners to ensure our marketing efforts are impactful, innovative, and customer-focused.
Key Responsibilities

- Digital Registration & Lead Generation: Develop and execute performance marketing strategies to drive new customer acquisition growth.
- Campaign Optimization: Collaborate with agency partners to scale and optimize paid media campaigns, creating a dynamic digital footprint, especially focusing on Google Ads and Meta Ads (Facebook and Instagram) to place us within a digital arm’s reach of our target audiences.
- Cross-functional Collaboration: Work closely with Marketing, Product, Sales and Finance teams to deliver fully integrated and optimized campaigns.
- Budget Management: Manage the performance marketing budget effectively, allocating resources across the relevant phases of the customer journey.
- Vendor Management: Experience managing relationships with strategic partners and vendors.
- Reporting & Analysis: Develop and maintain internal reporting mechanisms to analyze campaign performance, identifying areas for improvement, and regularly analyze and report on key metrics (CPM, CPC, CPA, LTV, ROAS).
- Data-Driven Culture: Build a performance-based, data-driven culture to drive continuous testing, experimentation, and feedback loops, demonstrating marketing effectiveness and using data-driven insights to optimize strategies.
- New Channel Development: Explore and test new channels, such as TikTok, to expand our reach and drive engagement.
- Customer Centricity: Ensure all marketing strategies are aligned with the goal of enhancing the customer experience and meeting their needs.

Desired Skills & Experience

- Experience: Minimum of 7 years in performance marketing, media buying, or user acquisition.
- SEM & PPC Expertise: Extensive experience in managing PPC campaigns across Google, Yahoo, and Bing, including remarketing to capture existing demand.
- Digital Platforms: Proven success in planning and buying across key digital platforms (Google, Meta, TikTok, Stackadapt, etc.).
- Analytical Skills: Strong analytical mindset with proficiency in various tools and metrics for campaign analysis and optimization.
- Budget Management: Experience in managing budgets and optimizing spend to drive ROI.
- Communication: Excellent communication and collaboration skills for working with external partners and internal teams.
- Education: Bachelor’s degree or equivalent experience.
- Fintech Experience: Experience in the fintech sector is an asset.
- Growth Mindset: A proactive, innovative approach with a passion for continuous learning and improvement.

Why Join Us

- Innovative Environment: Be part of a forward-thinking team that values innovation and experimentation.
- Growth Opportunities: Access to professional development and learning opportunities to advance your career.
- Collaborative Culture: Work in a collaborative, supportive environment that encourages idea sharing and teamwork.
- Impactful Work: Play a significant role in driving our digital success and achieving business goals.

#J-18808-Ljbffr

  • Marketing Performance Manager

    7 days ago

    Mississauga, Canada HF Sinclair Full time

    **Basic Function**: Petro-Canada Lubricants Inc. (PCLI), an HF Sinclair company is seeking a Marketing Performance Manager. The Marketing Performance Manager, reporting to the VP, Global Marketing, drives the effectiveness of marketing efforts by measuring, analyzing, and optimizing performance to ensure strong ROI and business growth. This role shapes...

  • Performance Marketing Manager

    2 weeks ago

    Mississauga, Canada Embark Student Corp. Full time

    Job DescriptionJob DescriptionDescriptionAre you a data-driven marketer with a growth mindset and a passion for enhancing customer experiences? Do you excel at driving digital registrations & leads through effective campaign optimization and testing new digital channels? As our Performance Marketing Manager, you will play a key role in shaping and executing...

  • Performance Marketing Manager

    2 weeks ago

    Mississauga, Canada Embark Student Corp. Full time

    Job DescriptionJob DescriptionDescriptionAre you a data-driven marketer with a growth mindset and a passion for enhancing customer experiences? Do you excel at driving digital registrations & leads through effective campaign optimization and testing new digital channels? As our Performance Marketing Manager, you will play a key role in shaping and executing...

  • Marketing Coordinator

    3 weeks ago

    Mississauga, Canada Archway Marketing Full time

    Marketing Coordinator We are seeking a detail-oriented and proactive Marketing Coordinator to join our dynamic team. Reporting directly to the Director of Marketing and working closely with the SVP of Client Solutions & Marketing, this role will bridge the sales and marketing departments to ensure seamless collaboration and operational efficiency. As a key...

  • Marketing Coordinator

    2 weeks ago

    Mississauga, Canada Archway Marketing Full time

    Marketing Coordinator We are seeking a detail-oriented and proactive Marketing Coordinator to join our dynamic team. Reporting directly to the Director of Marketing and working closely with the SVP of Client Solutions & Marketing, this role will bridge the sales and marketing departments to ensure seamless collaboration and operational efficiency. As a key...

  • Samsung - Manager, Product Marketing

    4 days ago

    Mississauga, Canada Acosta Sales & Marketing Full time

    DESCRIPTION The Manager for Product Marketing is co-responsible to drive all product related business decisions in conjunction with Product Managers for Product Marketing for our Samsung client over the life cycle of their product. This includes providing supports of driving product strategy into the market and absolute owner for Monthly Sales Targets and...

  • Marketing Coordinator

    4 days ago

    Mississauga, Canada Archway Marketing Services Full time

    Marketing Coordinator We are seeking a detail-oriented and proactive Marketing Coordinator to join our dynamic team. Reporting directly to the Director of Marketing and working closely with the SVP of Client Solutions & Marketing, this role will bridge the sales and marketing departments to ensure seamless collaboration and operational efficiency. As a key...

  • Marketing Coordinator

    3 weeks ago

    Mississauga, Canada Archway Marketing Services Full time

    OverviewWe are seeking a detail-oriented and proactive Marketing Coordinator to join our dynamic team at Archway Marketing Services. Reporting directly to the Director of Marketing and working closely with the SVP of Client Solutions & Marketing, this role will bridge the sales and marketing departments to ensure seamless collaboration and operational...

  • Marketing Coordinator

    2 weeks ago

    Mississauga, Canada Archway Marketing Services Full time

    OverviewWe are seeking a detail-oriented and proactive Marketing Coordinator to join our dynamic team at Archway Marketing Services. Reporting directly to the Director of Marketing and working closely with the SVP of Client Solutions & Marketing, this role will bridge the sales and marketing departments to ensure seamless collaboration and operational...

  • Performance Marketing Specialists

    3 weeks ago

    Mississauga, Canada BoomerangFX Full time

    WHY BOOMERANGFX? BoomerangFX is more than just a SaaS tech company – we are North America’s fastest growing cloud-based enterprise software and digital marketing company on a mission to transform the cosmetic, aesthetic and elective procedure industry. Our company is well-funded by international private equity, we have a market opportunity that is rare...