Marketing Project Manager, Education

Are you passionate about great storytelling, about exploring the issues that matter, about pushing the boundaries in new audiovisual experiences? So are we. As Canada’s public producer and distributor, the National Film Board has been telling the country’s stories and pioneering breakthroughs in virtually every field of audiovisual content since 1939. But to do this, we need a team that truly reflects the richness and diversity of Canada. If you’d like to be a part of this team—and part of the NFB’s incredible legacy—we’d love to hear from you.

SUMMARY OF DUTIES

Develops and implements integrated marketing strategies to promote the NFB’s educational content and overall learning offer. Collaborates with their leadership to build the annual marketing plan, aligning with available resources and budget to drive reach, discoverability, engagement and classroom usage. Oversees and executes campaigns—from strategy to rollout—ensuring alignment with the educator journey and key stakeholders, including teachers, ministries, school boards and students. Leverages marketing expertise to grow NFB Education’s audience, strengthen partnerships and amplify impact. Supports the team’s business and audience development initiatives to ensure a cohesive and structured approach across all touchpoints with educators, ministries and curriculum advisors.

MAIN RESPONSIBILITIES

- Collaborates with their leadership to develop and implement annual integrated marketing strategies for the Education portfolio, including NFB productions, educational programs and key platform initiatives such as the redesign of NFB.ca/education.

- Works closely with their leadership to align marketing initiatives with the overall educational strategy and audience‑engagement goals.

- Plans and executes marketing campaigns from inception to completion, ensuring alignment with budgets, timelines and desired outcomes.

- Develops clear campaign roadmaps that define objectives, target audiences, key partners, tactics, timelines and budget allocations.

- Conducts market research to identify trends, audience needs and growth opportunities within the education sector; ensures that learnings are integrated into overall reflection, inform strategic decision making and help maintain a competitive advantage.

- Works closely with the Education, Sales and Audience Development teams to align marketing initiatives with audience insights, business‑development goals and account‑activation efforts.

- Leads and oversees the development, production and delivery of marketing materials (promotional assets, newsletters, banners, e‑flyers) in collaboration with internal teams and external suppliers, ensuring quality, brand consistency and adherence to timelines.

- Prepares and presents creative briefs to production teams and creative services, ensuring clarity of goals, consistency with brand standards and relevance for educational audiences.

- Coordinates marketing activities that support partnerships, conferences, educator outreach, webinars and network‑building events.

- Acts as the primary contact for Education‑related marketing projects, ensuring clear and consistent communication among internal teams (production, distribution, client relations and support, and communications).

- Manages campaign budgets and monitors expenditures.

- In collaboration with their leadership and the business‑intelligence team, collects and analyzes overall results and campaign performance data (e.g., NFB.ca/education, Google Analytics, CRM systems); prepares and presents performance reports, identifying successes, lessons learned and opportunities for improvement.

- Documents and shares best practices, campaign outcomes and workflow recommendations to enhance marketing efficiency and impact.

- Participates in the curation of content across NFB Education platforms (homepage, playlists, newsletters, blog posts and social media), applying SEO best practices.

- Stays informed on emerging digital practices, tools and technologies to strengthen NFB Education’s visibility and engagement.

REQUIRED TRAINING, KNOWLEDGE AND EXPERIENCE

- Bachelor’s degree in Marketing, Communications, Education or equivalent.

- Minimum of five (5) years’ experience in marketing, digital communications or community engagement.

- Knowledge of the education sector, audience engagement and digital platforms.

- Experience in developing and executing integrated marketing campaigns.

- Experience in analyzing data and translating insights into actionable marketing strategies.

- Bilingualism in both official languages (French and English), spoken and written.

SKILLS REQUIRED

- Initiative, autonomy, adaptability; strongly oriented toward collaboration.

- Excellent ability to manage multiple projects simultaneously, with an organized, meticulous, structured and rigorous approach to work.

- Ability to thrive in a fast‑paced, deadline‑driven environment.

- Excellent negotiation and communication skills, both orally and in writing, with the ability to build strong relationships and influence stakeholders.

- Interest in emerging trends and good practices in marketing.

- Passion for film and storytelling, with a commitment to promoting diverse and impactful creative works that support positive social change.

The NFB is committed to building a skilled, diverse workforce that’s reflective of Canadian society. It promotes initiatives such as employment equity and encourages candidates to voluntarily indicate in their cover letter if they are a woman, a member of a First Nations group, Inuk, Métis, a person with a disability, or a member of a visible‑minority group.

The NFB is also committed to developing inclusive, barrier‑free selection processes and work environments. Feel free to advise us of any accommodation needs.

Please note that only applicants selected for an interview will be contacted.

#J-18808-Ljbffr