Franchise Head

3 weeks ago


Toronto, Ontario, Canada Biocon Biologics Full time

At Biocon Biologics, we are creating a model for the future of healthcare for all. We are a leading company in the biosimilars revolution where patients come first. Our ambition is to impact a billion lives and we do this by fostering a culture of affordable innovation, patient centricity, and disruptive thinking. We are a multicultural global company where employees have a purpose and passion to collaborate closely with partners and patients. We have a long-term commitment to bring high quality affordable biosimilars to patients all over the globe. We have proven end to end expertise from clone development, manufacturing, clinical development, regulatory approvals to commercialization.

Position Purpose:

The Franchise Head is a strategic and dynamic leadership role designed to drive the commercial and growth objectives of Biocon Biologics Canada. Reporting directly to the General Manager and Head of Canada, this leadership role consolidates sales and marketing to drive commercial success and patient impact within the Ophthalmology therapeutic area. The Franchise Head will develop and implement strategies to optimize performance, expand market presence, and lead cross-functional teams to achieve business goals.

As a member of the Canadian leadership team, the incumbent will collaborate cross-functionally and play a pivotal role in shaping and executing the organization's strategy in Canada.

The Franchise Head will directly manage a high-performing team while also working closely with the market access, finance, HR, medical, regulatory, commercial excellence, supply and global marketing teams to ensure alignment and business success.

Key Responsibilities for this role include:

Ophthalmology Portfolio Leadership

Develop and execute comprehensive commercial strategies for the Ophthalmology therapy area

Ophthalmology Marketing Leadership


• Lead marketing efforts to develop and execute innovative, multi-channel marketing campaigns that maximize product uptake and brand recognition.


• Design marketing strategies that integrate healthcare professional engagement, patient insights, and market access requirements.


• Monitor campaign effectiveness and adjust strategies to ensure achievement of business objectives.


• Collaborate with Market Access for the integration of Patient Support Program into commercial strategies to enhance patient access, affordability and adherence.


• Work closely with Corporate Account Director to develop Ophthalmology Specialty Pharmacy contracts, negotiations and in driving Ophthalmology trade process


• Work closely with cross-functional teams to ensure seamless execution and continuous improvement of the ophthalmology initiatives.

Strategic Planning and Launch Excellence


• Drive end-to-end product launch excellence, ensuring timely and effective execution and collaborate cross functionally to ensure seamless delivery of key launches.


• Lead strategic planning processes to define portfolio priorities, market positioning, and competitive differentiation.


• Implement launch frameworks that include pre-launch readiness, post-launch monitoring, and performance optimization.

Cross-Functional Collaboration and Leadership


• Act as a key member of the Canadian leadership team, contributing to organizational strategy, culture, and decision-making.


• Foster collaboration across medical, market access, regulatory, supply, HR and finance functions to drive alignment and execution of business strategies.


• Build and maintain strong relationships with external stakeholders, including healthcare providers, key opinion leaders (KOLs), and industry partners.

Financial Management and Forecasting


• Develop and manage budgets for marketing, business development, and patient support initiatives, ensuring efficient allocation of resources.


• Oversee financial forecasting and planning for the portfolio, ensuring alignment with organizational goals and market trends.


• Monitor and report key performance indicators (KPIs) and adjust strategies as necessary to achieve financial targets.

Leadership and Team Development


• Directly manage and mentor a team of Marketing Manager and sales reps fostering a culture of collaboration, accountability, and innovation.


• Provide coaching and professional development opportunities to team members to enhance their performance and career growth.


• Lead by example, embodying Biocon Biologics' values and commitment to excellence.

Biocon Biologics is an Equal Opportunity, EEO / Affirmative Action Employer committed to excellence through diversity. All qualified applicants will receive consideration for employment without regard to, and no employee shall be discriminated against because of their race, color, religion, age, sex (including pregnancy), national origin, disability, genetic information, status as a protected veteran or any other characteristic protected by applicable federal, state or local law.


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