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Product Marketing Manager, Growth
4 weeks ago
Summary
We are currently seeking a Product Marketing Manager, Growth to join our Product Marketing Team in Burnaby, Toronto, or Calgary.
What your team does
Rated Product Marketing team of the year by the Product Marketing Alliance, you’ll be part of a team that values excellence and initiative, loves testing, and cares about results. As Product Marketing Manager, Growth, your work will have an immediate and meaningful impact and you will be supported along your career journey to take chances and grow into the professional you desire to be.
You will be surrounded by a talented group of high-performing product marketers, seasoned in SaaS and driven by collective success. Together, you will set the bar for best-in-class marketing practices and use them to maintain our position as the leader in legal practice management.
Who you are
You are a data-centric marketer with a proven track record of driving product adoption, engagement, and utilisation. You have a passion for understanding customer motivations, behaviours, and needs, as well as executing best practices for marketing to them.
You are a self-motivated, problem-solver that loves data and knows how to effectively source it, validate it, and apply it to strategies. You are known for your superior communication skills and ability to increase conversion. You have strong collaboration skills and are able to work cross-functionally to bring projects to completion within the projected time frame. You love bringing grounded strategies to life and are energised by execution.
What you’ll work on
You will work closely with marketing, product management, business intelligence, and operational teams to drive the adoption, utilisation, and growth of our high-impact features and products. Your day-to-day will include:
- Developing and implementing growth-focused go-to-market plans aligned with product launches, user journeys, and overall adoption goals.
- Conducting customer and product research to generate hypotheses, inform strategy, and optimize messaging and campaign performance.
- Crafting compelling messaging, content, and assets that educate users, highlight value, and drive conversion across the lifecycle.
- Designing and optimizing buyer and user journey communication flows, including upsell, nurture, and activation programs tailored to personas and product segments.
- Leveraging behavioral data and segmentation to deliver personalized in-app experiences and targeted messaging that improve engagement and discoverability.
- Collaborating cross-functionally with Product, Product Marketing, and Customer Success to align on product-led growth initiatives, experimentation, and messaging strategy.
- Project managing cross-functional efforts to ensure clear execution of growth strategies and in-app initiatives from concept through deployment.
- Partnering with Product Managers to shape in-app communication that supports key product objectives and sharing insights on product performance and adoption trends.
- Working with portfolio product marketing managers to ensure a cohesive and customer-centric experience across the product suite.
- Analyzing and reporting on the performance of in-app campaigns and growth initiatives by monitoring key metrics such as activation, engagement, retention, and upsell conversion.
- Feeding insights back into the organization by sharing learnings that improve internal understanding of user behavior and growth levers.
What you bring
- You’re seasoned. You have 5+ years in marketing, preferably in product growth or product marketing management. You know your way around product communication tools and are savvy with Pendo.
- You have a data-first approach. You’re adept at using analytics platforms and insights to inform your recommendations and substantiate your approaches.
- You’re a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approaches.
- You’re intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes.
- You’re organised, yet flexible. You’re methodical in your approach to structuring work and prioritising as new opportunities arise.
- You have a bias toward action. You’re energised by making things happen and getting things done.
- You’re collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes.
- You’re creative. You have a habit of thinking outside the box in your marketing approaches.
- You’re a self-starter. You’re naturally curious, resourceful, and motivated to make things happen.
- A keen interest in improving your craft by using AI.
What you will find here
Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.
- Flexible time off policy, with an encouraged 20 days off per year.
- $2000 annual counseling benefit
- RRSP matching and RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
The full salary range* for this role is $97,300 to $114,500 to $131,700 CAD. Please note salary bands may differ based on location and local currency. Additionally, benefit offerings may differ depending on the employee/'s location.
Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.
Learn more about our culture at clio.com/careers
Disclaimer: We only communicate with candidates through official @clio.com email addresses.
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In-house performance coach, Katie, helps Clions accelerate their career development.
At Clio, we’re creating a human and high performing culture. That means you’ll be encouraged and supported to do your best work. Find out what keeps us grounded. Learn more.
Every day I am surrounded by a group that keeps me laughing, but also inspires me with their hard work and ingenuity. Everyone here goes out of their way to help each other learn and grow.
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