Senior Manager, Earned Media

Our Toronto office is looking for a Senior Manager – Earned Media, who is a seasoned public and media relations consultant responsible for providing strategic client counsel around media and influencer engagement, helping plan media events, leading announcement activations, securing media stories and guiding and mentoring an internal team. The ideal candidate will have experience that encompasses media relations, influencer engagement, event planning, program execution, leadership of the inter-agency marketing mix as well as client counseling.

With 5-7 years of experience, you’ll help us create campaigns that drive earned media coverage and activate influencer and social programs that generate meaningful and measurable results.

If you’ve got a passion for PR, here’s an opportunity to advance your career at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year (five years running) and boasts the most exciting client list of any agency in the country. We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it

PRIMARY RESPONSIBILITIES

- Develop strong client relationships and provide counsel/strategic direction related to media/influencer relations programs and related events
- Proactively bring media-related ideas and points of view to clients to assert agency leadership and push the boundaries of traditional media relations
- Develop strong media and influencer relationships that can pay off with media and social coverage
- Liaise with internal stakeholders and integrated agency team colleagues to integrate media relations efforts into campaigns
- Work directly with clients to resolve problems
- Oversee client activations and activation teams
- Counsel, coach and develop junior staff
- Lead logistics planning for media and other influencer events
- Support the development of KPIs to maximize media relations impact
- Develop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questions
- Highlight results, measuring success and promoting wins and key learnings to client

CORE REQUIREMENTS

- Demonstrate end-to-end expertise in media relations and event planning, including:
- Strong existing media and influencer relationships
- Working knowledge of and comfort executing new media forms
- Ability to develop new media and influencer relations and turn those relationships into coverage
- Drafting media materials, including pitches and press releases
- Optimizing programs in real time to maximize success based on preliminary results
- Amplification of strategies, including paid, owned and earned
- Demonstrated expertise in media relations and event/logistics planning
- Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources
- Ability to counsel clients on media relations activities and present plans in a convincing manner
- Strong team leadership abilities

BASIC REQUIREMENTS

- Public relations experience of approximately 5-7 years
- Ability to work effectively with integrated agency teams and diverse range of internal stakeholders
- Strong written and verbal communication skills in English
- Strong negotiation, presentation, collaboration and problem-solving skills

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

- Medical
- Vision
- RRSP (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
- MyDays – Flexible time off
- Short-Term Disability
- Paid Parental Leave Policy

This is a hybrid role tied to our Toronto office.

Salary range: 79,000 CAD – 95,000 CAD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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To submit this application you must agree to the IPG DXTRA eRecruiting Privacy Notice . At IPG DXTRA, we oversee several core award-winning agencies such as Weber Shandwick, Golin, Jack Morton, Octagon, DeVries and Momentum.

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The Weber Shandwick team is seeking an Account Director, Earned Media Strategy with exceptional earned strategy and media relations prowess to support Brand (range of CPG, Retail, Consumer Health and Food & Beverage) clients. The ideal candidate loves the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture/trends. As a Director, you will have the opportunity to work on various top tier brands in various consumer categories.

About you: Are you someone who knows the modern media landscape and has a unique experience telling stories that help brands earn their place in culture? We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of culture, earned media, influencer and social. We want someone who can frame a problem, develop succinct insights, and explain what it all means in a compelling story. Come grow your career as part of our leading community of earned media strategists.

Responsibilities

- Possesses superlative AP Style writing skills
- Builds and maintains excellent relationships with media
- Understands industry landscape/issues that may directly and indirectly impact a client
- Endlessly curious about our client’s business and their competitors
- CPG, Retail, Lifestyle, Consumer Health, F&B knowledge and curiosity
- Proactively and reactively crafts and tells compelling stories on behalf of clients
- Leads the development of and is responsible for the execution of earned and integrated media programs
- Develops strategies/plans and writes media materials
- Brings a client-focused attitude that results in work being performed to the highest quality standards
- Counsels and interacts effectively with clients and leaders at client organizations
- Serves as key team member on client and inter-agency teams
- Mentors, coaches and develops direct reports and more junior team members
- Cultivates and participates in new business opportunities and pitches
- Business Acumen– align talent strategies to drive business goals
- Client Service– client focus and ability to build trust and rapport across all levels
- Proactivity– exhibit relentless pursuit for new and innovative talent strategies
- Collaboration– build strong relationships at all levels across the organization
- Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
- Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications

- 6-8 years of experience.
- Experience leading projects from start to finish, working with integrated teams across various disciplines.
- Earned strategy and media relations experience

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

- Medical
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit

NYC Salary range: $100,000 – $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Job Title: SVP, Integrated Media Strategy

Location: New York

Company: The Weber Shandwick Collective

About Us:

The Weber Shandwick Collective is a leading global communications and marketing solutions firm that partners with clients to drive impact and create meaningful connections. We are committed to pushing the boundaries of creativity and innovation, and we are seeking a dynamic and experienced Integrated Media Lead Growth Lead for North America to join our team.

We are at a pivotal moment where we have built capabilities and gathered talent which is creating distance between us and competitors in the marketplace. We have the answers to many of the questions clients are asking: how do we shift strategic investment to influencer marketing? How can we systematically drive cultural relevance for our brands? We are seeking a senior and dynamic marketer who will continue to help us continue our success.

Position Overview:

As an Integrated Media Strategist, you will play a pivotal role in shaping and driving the integrated media strategy across our diverse portfolio of clients. You will design and oversee integration across earned media, social media, influencer marketing, and paid media. With close ties to our analytics, insights, and the product development teams who manage our tech stack. This is a leadership role that requires strategic vision, cross-functional collaboration, and a deep understanding of the evolving media landscape.

Strategic Leadership:

- Collaborate with executive leadership to set the strategic direction for integrated media services within North America.
- Lead cross-functional teams across influencer, social and earned media. Including dedication to one or more anchor account(s) on complex, integrated assignments.
- Collaborate with other departments and holding company partners to leverage cross-functional expertise and deliver holistic integrated media strategies that align with client objectives and drive measurable results.
- Stay abreast of industry trends and emerging technologies to ensure our media strategies remain cutting-edge and effective.
- Foster and maintain strong relationships with existing clients, ensuring their evolving needs are met and exceeded.
- Manage and mentor a cross-functional team of influencer, social and earned media specialists, fostering a culture of collaboration, innovation, and excellence.
- Provide guidance and support to team members, encouraging professional growth and development.
- Oversee resource allocation and project management to ensure efficient and effective delivery of services.

Qualifications:

- Bachelor’s degree in Marketing, Communications, or a related field; advanced degree preferred.
- Minimum of 8+ years of experience in integrated media, with a proven track record of leadership.
- Strong understanding of the media landscape, including earned media, social media, influencer marketing, and paid media.
- Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
- Demonstrated ability to lead and inspire cross-functional teams in a fast-paced environment.
- Strong analytical skills and experience with performance measurement and optimization.
- Proven ability to develop and maintain strong client relationships.

Why Join Us?

Be part of a leading global communications firm with a commitment to innovation and creativity. You’ll work with a diverse and talented team of professionals who are passionate about driving impact.

You’ll have an opportunity to shape the future of integrated media strategies for top-tier clients across North America.

Competitive salary and benefits package, with opportunities for professional growth and development.

If you are a strategic thinker with a passion for integrated media and a track record of leadership and innovation, we invite you to apply for the Deputy Integrated Media Lead, North America position at the Weber Shandwick Collective. Join us in shaping the future of communications and marketing.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

- Medical
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit

NYC Salary range: $160,000 – $225,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Are you a savvy media strategist with a genuine passion for beauty PR? A skilled marketer with integrated campaign expertise? Are you constantly in the know on the latest pop-culture and beauty trends? Do you have relationships with key beauty & lifestyle media? Then we want to hear from you

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

We’re seeking an enthusiastic and skilled Senior Manager, Earned Media with deep beauty expertise to join our Integrated Media team in New York. This person will have a strong pulse on what’s shaping culture — someone who lives and breathes the worlds of beauty and haircare and understands how those categories play out in the media, on social, and in real life.

What You’ll Do

As a Senior Manager, you’ll play a leading role in developing and executing earned media strategies for some of the biggest beauty brands in the industry. You’ll be a trusted media partner, creative storyteller, and mentor to junior teammates.

Core Responsibilities:

- Lead Earned Media Efforts: Lead proactive and reactive media outreach to secure high-impact coverage across top-tier beauty, lifestyle, consumer, and trade publications, translating brand strategies into compelling earned storylines that break through with press and consumers.
- Drive Day-to-Day Client Relations: Serve as a key day-to-day client contact for earned media, confidently presenting strategies, updates, and recommendations while fostering trust through clear, compelling communication.
- Build & Maintain Editorial Relationships: Cultivate strong, ongoing relationships with editors, writers, producers, and emerging media voices — from traditional outlets to non-traditional platforms like newsletters/Substacks, podcasts, and social channels.
- Support Product & Campaign Launches: Develop and manage media strategies for major brand moments — from product & campaign launches and press trips to NYFW, stylist relations, red carpet partnerships, and seasonal storytelling.
- Trend Spotting: Stay on top of emerging beauty, wellness, and pop culture trends; identify real-time opportunities for clients to insert themselves into relevant conversations.
- Press Material Development: Draft and edit compelling media materials, including press releases, pitches, messaging docs, and executive talking points.
- Team Mentorship: Mentor junior staff, providing guidance on pitching, relationship-building, and account management.
- Evaluate Earned Impact: Distill insights and key learnings to optimize future earned strategies and demonstrate impact to clients.

Who You Are

- A media connector with 5–7 years of PR experience and a strong network of beauty and lifestyle editors, writers, and creators.
- A strategic storyteller who can connect brand goals to cultural moments in ways that feel authentic and fresh.
- A beauty enthusiast — you’re genuinely excited about product innovation, artistry, and how beauty intersects with culture.
- A collaborator who thrives in integrated environments and enjoys partnering with strategy, creative, influencer, and social teams to bring campaigns to life.
- A doer and a mentor — someone who can both lead media efforts and develop junior teammates with clarity and empathy.

Basic Qualifications

- 5–7 years of PR or communications experience, agency or in-house
- Bachelor’s Degree (preferably in Communications, Marketing, Journalism or related field)
- Proven media relationships across beauty, lifestyle, and culture verticals
- Experience developing and executing integrated campaigns that incorporate influencer, content, and social extensions
- Ability to counsel clients on media relations activities and present plans in a convincing manner
- Excellent written and verbal communication skills
- Strong organizational and presentation skills; able to manage multiple priorities in a fast-paced environment
- Familiarity with measurement and analytics tools (Muck Rack, Meltwater, Cision, etc.)
- Working knowledge of and comfort executing new media forms (e.g. podcasts, Substack, etc.)

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

- Medical
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit

This is a hybrid role tied to our New York office.

NYC Salary range: $85,000 – $100,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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