E-Commerce – Digital Marketing Professional
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Location:
Winnipeg, Manitoba What you will be doing: E-Commerce and Website
- Take day-to-day ownership of our nopCommercewebsite environment.
- Manage product pages, categories, specifications, images, downloads and content.
- Improve navigation, search, landing pages, account registration, quote requests and conversion.
- Coordinate and manage external developers for changes requiring coding or deeper technical expertise.
- Continuously improve the customer experience based on data rather than aesthetics alone. SEO & Analytics
- Manage Google Analytics 4, Google Tag Manager and Google Search Console.
- Improve technical and on-page SEO.
- Monitor indexing, metadata, structured data, internal linking, site searches and page performance.
- Identify products and categories customers are searching for and turn those insights into commercial opportunities. Revenue Operations
- Help implement and manage FDL’s CRM/lead-management process.
- Ensure digital inquiries and leads are assigned, followed up and tracked.
- Build dashboards showing:
- leads by source;
- quotations and quote value;
- quote-to-order conversion;
- sales by channel/campaign;
- customer activity;
- e-commerce performance; and
- unresolved opportunities.
- Work with Sales and Customer Service to improve lead follow-up and conversion. Digital Sales Growth
- Work with Marketing to measure the effectiveness of LinkedIn, Facebook, Instagram and email campaigns.
- Build campaign landing pages and conversion paths.
- Help develop FDL’s Project Direct online sales model for larger commercial orders.
- Identify opportunities to increase repeat purchases, reactivate customers and improve online sales.
- Test automation and AI tools where they can measurably improve sales productivity. What you must have:
- B2B or B2C e-commerce management;
- nopCommerce strongly preferred
- other complex platforms such as Magento, Shopify, WooCommerce or comparable systems;
- GA4, Google Tag Manager and Search Console;
- technical and on-page SEO;
- CRM and lead-management systems;
- conversion-rate optimization;
- website analytics and dashboards;
- product/catalogue data management;
- email and digital campaign attribution;
- HTML/CSS fundamentals;
- APIs, integrations or marketing automation.
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