Content Manager

3 weeks ago

London, Canada InterGame Ltd Full time

A well-known gaming brand is looking for a Content Manager to lead development and execution of its casino in-app content strategy in Ontario. You will be in charge of working with internal and external stakeholders to enhance the content library, push notifications and external communications, bet recommendations, custom betting markets, homepage orientation, banner display, promotion lobby, and other features that must be refreshed daily to keep users engaged.

The Content Manager will ensure that the brand in Ontario is fresh and designed specifically for the target customers. The ideal candidate has an interest in the gaming and betting world, can collaborate with multiple stakeholders in a cross-functional way, and wants to lead all stages of content management. This person will be responsible for answering:

What content best engages users before, when, and after they open the app?
How does a gaming brand deliver these best practices?
How does a gaming brand measure success?

Key Responsibilities

1. Develop strategies for:
Push notifications – When are they sent? What do they say?
Casino and sportsbook orientation – What is featured in the banners and promotion lobby? How is the homepage organised?
Localised offering – What unique betting options are available in Ontario?
On what events? With what frequency?
2. Aggregate relevant insights from user interviews, surveys, competitor research, app store reviews, and customer service inquiries to understand player expectations.
3. Collaborate with external providers to develop content strategy in the market.
4. Coordinate with internal teams to publish betting recommendations and new markets.
5. Create and manage calendar mapping promotions and content strategy milestones.
6. Manage in-app product feature updates.
7. Ensure quality control on all copy that is published.
8. Set and measure KPIs for each initiative.
9. Report initiative performance to internal teams.

Requirements

1. Ability to learn internal systems for publishing content and analysing data.
2. Enthusiasm to work with others, lead meetings, and gain alignment.
3. Excitement to work with international colleagues and people of various cultures.
4. Pride in managing content that is user-facing and represents the brand.
5. Familiarity with gaming and sport betting industry.
6. Keen attention to detail.

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