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Associate Marketing Manager

1 month ago

Markham, Ontario, Canada Enercare Inc. Full time
Job Title: Associate Marketing Manager

About the Role: We are seeking a creative and meticulous marketing professional to join our team as an Associate Marketing Manager. This role will be responsible for managing and executing multi-channel advertising budgets, contributing to the creative direction of the business, and leading the processes and management of agency relationships to support strategic media and breakthrough advertising plans.

Key Responsibilities:
  • Develop and execute annual marketing plans and budgets aligned with corporate and business goals.
  • Lead the design, writing, and implementation of new marketing initiatives, including client and customer engagement programs, lead generation programs, product launches, brand building, digital programs, events, trade advertising, and sales promotions.
  • Set program goals and metrics and complete post-project ROI analyses to ensure learning and best practices are leveraged for ongoing improvement.
  • Develop marketing and sales collateral, such as sell sheets, case studies, white papers, and standardized presentations and proposals.
  • Manage trade relationships and execute traditional trade marketing activities, including direct mail, email marketing, and tradeshows.
  • Manage marketing agency relationships and budgets to ensure programs are delivered on time and on budget.
  • Support in-field marketing and sales operations as required.

Qualifications:
  • University degree (BBA, BCom) with a minimum of 3 years' marketing experience.
  • Strong preference to B2B experience or a track record with organizations that deliver technical products and services.
  • Analytical background with the capability to translate customer insights, analytics, and marketing research into creative strategies and programs.
  • Proven relationship builder who can establish and effectively maintain internal and external relationships.
  • Basic knowledge of Salesforce marketing functions, WordPress, Adobe Photoshop Illustrator or Canva, and Google Analytics dashboard would be an asset.
  • Confident, strategically minded initiative-taker with an orientation towards execution.
  • Possesses solid project management skills and the ability to tap into organizational expertise.
  • Excellent written and verbal communications skills.
  • A quick study who thrives on challenges and improving the status quo.

Enercare Values:
  • We value diversity and inclusion and are committed to equal employment opportunity regardless of race, colour, ancestry, national origin, religion, sex, age, sexual orientation, gender identity, citizenship, marital status, disability, pregnancy, military status, protected veteran status, or other characteristics protected by applicable law.
  • We strive to create a workplace that is accessible and inclusive for all employees and applicants.