Sales August 28, 2025 Sales Engineer

Sales Engineer / Senior Sales Engineer - Thailand & Malaysia

New Machine sales and market development for Extrusion Food Technology (EFT) in Thailand, Malaysia. More specific roles and responsibilities as below:

Key Responsibilities

- Present, promote and sell products to achieve agreed upon sales targets and outcomes within agreed time period.

- Deliver continuous growth of the GEA install base through development of lead and opportunity pipeline.

- Develop and contribute to the business plan on sales strategies and market development of the business unit.

- In close coordination with sales manager and technology expert to navigate the sales process and proactively identify critical needs and milestones.

- Identify new opportunities and market trends that will lead to incremental revenue growth.

- Develop key account strategies for business retention and growth.

- Network and build relations with industry partners that can assist market intel and growth.

- Regularly assess market trends, sector position, market share.

- Gather intelligence on the competitive landscape and competitor direction to develop and gain strategic advantage.

- Prepare sales forecasts and budgets; monitor sales volume, revenue and cost against forecast and adapt methods to improve performance.

- Contribute new ideas towards applications and products to promote, defend and grow the competitive position by technology leadership.

- Develop value messages to promote GEA product benefits in the target space.

- Actively participate in GEA team initiatives to recognize and develop different types of best practice.

- Maintain constructive cooperation with other Sales Representatives in the country and region.

- Develop close relations with the Aftersales Service team and develop mutually beneficial activity plans to present one‑face and total solution options to the customer.

- Contribute to the overall development of sales, marketing, customer retention, advertising, pricing, and distribution strategies for area of responsibility.

- Use CRM extensively to plan activity, log updates and utilize reports to improve effectiveness.

- Promote teamwork, maintain a positive attitude, and support the concept of one face to our customers.

- Participate in meetings, periodical and incidental.

- Participating in relevant industry events, seminars and exhibitions.

Qualifications

- Bachelor’s degree in mechanical, electrical Engineering or related field.

- Proven experience in sales engineer at least 3-5 years, preferably in the machinery or industrial equipment sector.

- Experience in snack, laminated chips, pasta & noodle, petfood, TVP, High Moisture Meat Analog are a must.

- Knowledge of business planning, preparation of business cases.

- Superior commercial skills and negotiation.

- Good knowledge of competitors, their services and products.

- Good understanding of market trends in extrusion technology.

- Strong mechanical aptitudes including know‑how on extrusion technology.

- Good understanding of service sales costing.

- Strong customer service orientation (internal and external customers).

- Able to multi‑task and work under pressure.

- Being part of a small team, flexible to adapt to different tasks.

- Strong analytical and problem‑solving skills.

- Self‑motivated and highly organized. Willing to work beyond regular office hours (if necessary).

- Technical skills and attitude.

- Analytical skills.

- Organizational skills.

- Problem‑solving attitude & skills.

- Strong commitment to achieving goals.

- Strong Customer orientation.

- Excellent communication skills – must be proficient in English. Chinese and Vietnamese are a plus.

- Strong listening skills and enjoy working with people.

- Good computer literacy including knowledge of MS Word and Excel, MS PowerPoint.

- Proficiency in CRM software.

About GEA

GEA is one of the largest suppliers for the food and beverage processing industry and a wide range of other process industries. With approximately 18,000 employees in more than 60 countries, GEA’s success is driven by innovative technology and a commitment to customer satisfaction.

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