Product Marketing Manager

3 days ago

St John's, Newfoundland and Labrador, Canada Jump Recruitment Specialists Full time
Jump Recruitment, on behalf of our client, Repairify, is seeking to add a Product Marketing Manager to join their team.

Repairify makes modern automobile repairs simple for customers with advanced tools and remote diagnostic support. They are revolutionizing vehicle care, performance, and safety with their products and services.

The Role:

The Product Marketing Manager will be a product and marketing expert, translating the needs of customers across marketing, sales enablement, product, and customer success teams. The Product Marketing Manager will own a wide variety of initiatives that support pipeline generation and help drive product awareness, adoption, and revenue growth. The individual in this role will have a passion for navigating ambiguity, driving clarity, and influencing strategy and will have a deep understanding of the automotive industry, particularly in reconditioning processes, and will be adept at developing and implementing marketing initiatives.

What you will be doing:

- Overseeing and managing all aspects of product launches, from planning to execution, ensuring alignment with business goals.
- Developing and refining go-to-market strategies, product messaging, and positioning to effectively communicate value propositions.
- Performing market research on new products, establishing timelines for development, influencing pricing and packaging, guiding sales teams, and developing messaging and market positioning.
- Articulating the benefits of product features and translating them into customer-facing messaging.
- Collaborating with the product manager or product owner to follow the product roadmap.
- Assisting sales with the knowledge and tools needed for success, including developing customer-facing presentations, updating the website, and outlining marketing programs for demand generation.
- Gathering and utilizing client testimonials to support marketing and sales efforts.
- Developing detailed user and buyer personas to inform marketing strategies and product positioning.
- Collaborating with product, sales, and other departments to define goals, campaigns, and metrics for product launches.
- Managing content marketing to produce high-quality content that supports product marketing initiatives and create compelling materials that highlight product features, benefits, and sales collateral.
- Training internal teams on articulating product benefits and creating supporting documents to enhance sales and customer interactions.
- Other Duties: Please note this job description is not designed to cover all possible activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What you will bring:

- Bachelor's degree (preferably in business or marketing)
- 5+ years of experience in product marketing at a SaaS company or similar.
- Expertise in Salesforce products and/or other SaaS and B2B technology platforms.
- Creative thinker who can generate innovative marketing ideas, work collaboratively, and lead a cross-functional team of stakeholders to drive execution amidst multiple priorities and goals.
- Proven track record of developing and executing successful marketing strategies that drive product growth and revenue.
- Exceptional organizational skills to effectively prioritize and manage multiple projects with tight deadlines.
- Hands-on experience building a range of marketing assets, including compelling sales plays and enablement materials, succinct slide pitch-decks, demo videos, and event/webinar content.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Proven ability to set and deliver against measurable marketing metrics.
- Excellent communication skills, both written and verbal.
- Ability to confidently pick up and lead new projects even in the face of ambiguity.
- Experience in the automotive industry would be considered an asset.
- A post-graduate degree (MBA) is an asset.

Work environment:

This job operates in a professional office. This role routinely uses standard office equipment such as computers, phones, and printers.

Physical demands:

Physical requirements include occasional lifting/carrying of 50 pounds; visual acuity, speech and hearing; hand and eye coordination and manual operation of a computer keyboard and basic office equipment. Subject to sitting, standing, reaching, walking, twisting, and kneeling to perform the essential functions. Working conditions are primarily inside an office environment.

Travel required:

This position will require only occasional travel for periodic team meetings and client site visits.

How to apply:

Megan Jackson | Recruiter | megan@highertalent.ca

At Higher Talent we recognize the value of diversity and are committed to making intentional steps toward building inclusive teams that better reflect the communities Higher Talent and the organizations we serve operate within. We believe that inclusion is not just about making room at the table but about seeking out talent through a diversity lens and letting everyone know that their unique perspectives are important contributions to building stronger workplaces in a changing world.

We encourage all qualified candidates to apply for our posted positions. We welcome candidates to self-identify or make our recruitment team aware of any potential accommodation they may need during the recruitment process.

This opportunity is only available for candidates legally entitled to work in Canada. We thank all applicants for their interest, however, only those candidates being considered for an interview will be contacted.

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