Personal Brand Expert

3 weeks ago

Toronto, Canada Impact Clients Full time

Full-Time | Remote | EST Hours

Are you a brand visionary with extensive content marketing experience?

We’re looking for an Organic Growth Strategist for our Personal Brand on Instagram... Think a combination of Matt Gray + Iman Gadzhi + Shelby Sapp.

This is a hands‑on performance role — You’ll be mapping out the growth strategy, writing content, managing a small team, and optimizing the brand voice & image.

Growth into Head of Organic Acquisition Systems role possible and welcomed.

Whether building a new profile from scratch or improving an existing one... If you get excited by scaling a personal brand through core values & storytelling, this role is for you.

About Richard Yu

Richard turned a $500 digital product into an 8‑figure online education empire.
Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.

- YouTube: https://youtube.com/richardyu1

- Instagram: https://instagram.com/richardyuzee

- Secondary Instagram: https://www.instagram.com/richardyubiz/

Our brand is impact‑driven, service‑oriented, and rapidly scaling. Your mission is to help turn a high‑growth personal brand into one of the most influential voices in business education.

Your Core Role

Own and scale the organic Instagram funnel. You’re the engine behind building a strong brand that attracts raving fans while driving potential clients to our Instagram.

You will:

- Map out a growth plan for our organic Instagram presence

- Establish us as an authority to attract the right audience for the brand

- Research competitors & do niche research to find what’s working

- Strategize the brand across different organic platforms

- Create high‑converting, nurturing, and storytelling content (carousels, stories, reels)

- Collaborate and lead the content creation team

- Repurpose content from our existing library of posts, clips, images, and B‑roll footage

- Optimize and scale the funnel without being salesy

- Track performance and improve KPIs

You Are

- A field athlete—you write, test, and launch content yourself

- A direct response operator—you speak offer, funnel, and media fluently

- A data‑obsessed optimizer—you track everything and act on it

- A branding expert—you love building personal brands and positioning in the market

- A feed‑native creative—you can write in Richard’s voice and hook the scroll

- A high‑energy leader—you set your own goals and push for big outcomes

- A self‑starter—you don’t wait for permission, you execute daily

You’ve Done This If…

- You’ve written dozens of posts that drove real growth of a personal brand

- You've gained 100k+ followers for a personal brand in the info space

- You’ve worked inside high‑ticket coaching or online education brands

- You’ve operated in a fast‑paced sales environment that expects results

- You have experience in managing large following Instagram page (TikTok/YouTube/LinkedIn experience is a plus)

This Role Is NOT for You If…

- You only wrote a few posts but never actually saw results

- You want to “manage” without writing copy yourself

- You need someone to set your goals or micromanage you

- You’ve never worked in a high‑velocity, performance‑driven environment

Compensation

- Base salary $5k-10k (plus Rev Share based on performance)

Ready to Build Something Big?

If you’re a creative, data‑driven performance leader who wants to scale one of the most impactful personal brands in online business education—apply now.

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