Senior Marketing Automation Specialist Role

20 hours ago
Edmonton, Division No. 11, Canada Kelleher Ford Full-time €90,000 - €120,000 Contract
Elevate automotive marketing at AutoCanada as a Senior Marketing Automation Specialist in Edmonton, AB. Harness your expertise with Iterable to implement automated customer experiences. In this full-time, onsite role, you'll manage the marketing automation process, focusing on optimization and growth of customer engagement strategies. Your role involves designing automated journeys, analyzing customer data, and ensuring campaign measurable outcomes. By collaborating with various internal teams, you will push forward innovative marketing strategies relevant to the automotive space.

Key Responsibilities
• Take ownership of the Iterable marketing platform
• Create and manage customer journey campaigns
• Use segmentation for personalized marketing efforts
• Monitor and optimize campaign performance metrics
• Collaborate with teams to drive marketing innovations

Requirements:
• Proven marketing automation experience
• Skilled in data analysis and segmentation
• Strong project management and organization
• Ability to maintain data integrity
• Excellent communication and teamwork skills Make a significant impact on AutoCanada’s marketing strategies and customer engagement.

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