Commercial Analyst
2 weeks ago
About Cannara Biotech
Cannara Biotech is a leading vertically integrated producer of premium-grade cannabis and cannabis-derivative products in Quebec and the Canadian market. With our headquarters in Montreal, Quebec, Cannara owns and operates two state-of-the-art mega facilities spanning over 1,650,000 square feet. Leveraging Quebec’s low electricity costs, we produce high-quality cannabis products at an affordable price, catering to the evolving needs of the industry. To learn more about us, visit cannara.ca.
About the Role
We’re looking for a highly analytical and detail-oriented Commercial Analyst to join our team. In this role, you’ll turn complex data into actionable insights that guide decisions across sales, marketing, operations, and category management. You’ll deliver recommendations on assortment, pricing, shelving, and promotions, serving as the link between market intelligence and go-to-market execution to drive growth and strengthen our brands.
Key Responsibilities
Data Analysis & Insights
- Collect, consolidate, and analyze internal and external sales, market share, and financial performance data.
- Build dashboards and reporting tools to track KPIs, trends, and performance drivers across brands, categories, and provinces.
- Identify opportunities for revenue growth, margin improvement, and portfolio optimization.
- Support business cases and ROI analysis for new product launches, pricing strategies, and promotional investments.
Forecast Analysis & Planning
- Partner with Sales, Finance, and Supply Chain to align demand forecasts with production and inventory availability
- Monitor variances between forecast and actuals, providing insights and recommendations for course corrections.
- Support the S&OP process with customer-level data and commentary
Category Management
- Provide category reviews and insights to retail partners and provincial boards, positioning Cannara as a trusted category advisor.
- Analyze consumer behaviour, retailer performance, and competitive activity to inform assortment, pricing, and promotional recommendations.
- Collaborate with Sales and Trade Marketing to optimize shelving strategies, planograms, and retail execution.
- Identify whitespace opportunities for new product development and innovation.
- Support retailer listings with fact-based insights to drive incremental distribution and share growth.
Qualifications
- Bachelor’s degree in Business, Finance, Economics, Data Analytics, or related field.
- 2–4 years of experience in a commercial, business analyst, or financial analyst role (CPG or cannabis industry experience preferred).
- Strong proficiency in Excel (pivot tables, formulas, dashboards) and exposure to BI tools (Power BI, Tableau, or equivalent).
- Solid understanding of financial statements and key performance metrics.
- Ability to synthesize complex data into concise, actionable insights.
- Strong communication and presentation skills, with the ability to influence cross-functional stakeholders and retail partners.
- High attention to detail and comfort working in a fast-paced, entrepreneurial environment.
- Bilingual (French & English) is a strong asset.
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