Marketing Associate

2 weeks ago

Toronto, Canada Leon's Furniture Limited Full time

Overview

Leon’s Furniture: Marketing Associate – Owned Media Channels

Are you a data-driven marketer with a passion for e-commerce and creating exceptional customer experiences?

We’re looking for a strategic and highly organized Marketing Associate to join our team and help elevate our brand across our owned media channels. This role is ideal for someone who thrives in a collaborative environment and enjoys driving impactful marketing strategies across a variety of platforms.

The Role & Responsibilities of a Marketing Associate – Owned Media Channels:

- Lead the deployment of integrated marketing campaigns across owned channels (Website, Email, Flyer, Local Search), ensuring consistency and alignment with the brand's mission and strategic goals.

- Act as the primary lead for website content and promotional execution, leveraging A/B testing and UX best practices to convert high-volume traffic into measurable growth.

- Maintain the email marketing calendar and deployment, ensuring integration with onsite promotions and overall marketing goals.

- Collaborate closely with internal teams (e.g. marketing, operations, and eCommerce) to create a seamless customer journey and an integrated, multi-channel experience; both online and in-store.

- Manage relationships with external partners and vendors to bring marketing initiatives to life, ensuring alignment with the overall objectives.

- Audit owned channel performance. Use data to provide actionable insights that increase on site traffic and engagement, as well as improve the Online-to-Offline customer flow.

- Oversee the lifecycle of owned media projects, from initial brief and stakeholder alignment to final QA and post-mortem reporting.

To be successful as a Marketing Associate – Owned Media Channels:

- Be passionate about creating impactful customer experiences that resonate with target audiences and drive engagement both online and in-store.

- Thrive in a fast-paced environment, balancing multiple projects while collaborating effectively with internal teams and external partners to achieve shared goals.

- Be a strong communicator with the ability to inspire and lead others, both internally and externally, to deliver on strategic initiatives.

- Be a strategic thinker, able to assess the broader impact of marketing campaigns and make data-driven recommendations for continuous optimization.

- Be driven by innovation, with a focus on enhancing customer engagement and brand growth through new ideas and creative solutions.

Required Qualifications:

- 3-5 years of experience in digital marketing and e-commerce (Retail experience is a significant asset).

- Strong working knowledge of Google Analytics (GA4), Google Search Console and Google Merchant Center.

- Experience with Content Management Systems and eCommerce platforms (e.g. Shopify)

- Experience with Email Service Providers (e.g. Listrak, Mailchimp) including list segmentation and automated flows.

- Experience with SEO and UX tools (e.g. SEMrush, Ahrefs, Hotjar).

- Strong proficiency in Excel/Google Sheets (Pivot tables, VLOOKUPs) for auditing channel performance and data reporting.

Apply Today

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