SENIOR ANALYST, MEDIA ANALYTICS

SENIOR ANALYST, MEDIA ANALYTICS

Summary of Position:

The Senior Analyst, Media Analytics will leverage data to drive insights and support strategy for MODCO’s portfolio of clients. This role will contribute to the day-to-day requirements of the Analytics Team and will work closely with media supervisors and directors, as well as Technical Development, SEO, and Paid Media teams, to help inform strategies across the company, improve our client experience, and strengthen MODCO’s analytical business model. The goal for this role is to contribute to the expansion of the agency’s reporting & insights capabilities that lead to better integrated marketing strategies, specifically around the understanding that data fuels action.

Responsibilities:

- Analytics Support: Support leadership in delivering high-quality analytical solutions and insights.
- Strategic Insights: Contribute as a subject matter expert in website and media performance data, leveraging data into insights, creating transparency & alignment to achieve client strategy, performance & productivity.
- Support the definition and implementation of a forward-thinking data strategy that maximizes client performance, commerce and revenue if applicable.
- Responsible for examining datasets from multiple sources, applying a range of analytical tools and techniques to extract meaningful insights and drive informed decision-making.
- Support leadership as a data owner and subject matter expert on website and GTM performance metrics & data.
- Provide analysis, improvement and maintain integrity of GTM segmentation.
- Ensure alignment of website GTM strategy, goals & KPIs with one source of truth on performance.
- Provide analysis, improvement and maintain integrity of audience segmentation and performance tracking.
- Enable client teams with the real-time data they need to effectively drive desired business outcomes and hit targets.
- Leverage social and digital marketing data to craft insightful metrics that measure key performance indicators, working closely with cross-functional teams to drive deeper consumer engagement and elevate the overall consumer experience.
- Work in tandem with the Technology team to build, configure and maintain data warehouses and/or data lakes.
- Develop intuitive reports and dynamic dashboards that distill complex insights into clear, compelling stories, and guiding business decisions.
- Support leadership and key stakeholders in the business and serve as a trusted advisor in decision-making processes.
- Explain and visualize the flow of data, including an understanding of how tags work and event tracking strategies.
- Leverage emerging technologies, tools, and data platforms to push the boundaries of what’s possible, ensuring our analytics capabilities stay ahead of industry trends.
- Demonstrable experience in Google Analytics/GA4 and Google Tag Manager.
- Experienced building data visualizations and dashboards in Looker Studio, Tableau, Datorama and/or PowerBI.
- Experienced in utilizing data aggregation tools such as Funnel.io, Supermetrics, and/or Databricks.
- Act as a key contributor for clients, delivering insights and recommendations on key projects and ad-hoc research through regular, impactful presentations.

Qualifications:

- Bachelor’s degree in applied computer science, data science, statistics, mathematics or similar technical degree.
- Minimum 3-5 years’ experience in data analysis, data science, or other quantitative domains, ideally with marketing and media agency experience.
- Deep understanding of marketing analytics and the ability to develop and execute data-driven strategies that enhance audience engagement and revenue growth.
- Experience building strong relationships with senior leadership and cross-functional teams, providing data-driven insights that influence high-level business decisions.
- Proficiency with advanced data analysis tools such as SQL, Python, Tableau, Looker and familiarity with emerging technologies in data analytics.
- Proficiency with Luminate, Chartmetric, and other industry data tools.
- Experience working with Digital Ad Serving/Tracking platforms is a plus (DCM, Meta, Google Search, etc.)
- A strong track record of translating complex data into clear, actionable insights that drive business growth and performance improvements.
- Must have a great attitude, team collaborator and demonstrate strong problem-solving skills.
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting.
- Proficiency in Microsoft Office Suite and/or Google Suite with intermediate to advanced understanding of Excel/Sheets.