Bilingual Social Media Specialist

Job Description

McCarthy Tétrault is a Canadian law firm that offers a full suite of legal and business solutions to clients in Canada and around the world. At McCarthy Tétrault, we offer challenging and rewarding career opportunities in our offices in Toronto, Montreal, Quebec City, Calgary and Vancouver. We are delighted to have earned the distinction of one of Canada’s Best Diversity Employers for the thirteenth consecutive year in 2025. Our culture is built on professional excellence, collaboration, innovation, thought leadership and entrepreneurialism. We embrace inclusion in all its forms and we provide the tools and opportunities to help our people develop to their full potential.

Bilingualism is required as this is a collaborative role at the national level and the candidate will be writing, proofreading and posting content in both official languages (French and English) on social media. The expertise of the social media specialist includes finding relevant “hashtags” and social media trends, as well as providing analytics and insights to the firm. Furthermore, the social media specialist could be asked to provide internal training on social media best practices across McCarthy Tétrault’s offices where English is a predominant language.

We are recruiting a Social Media Specialist to join our team in our Montreal office. The successful candidate must have a minimum of three to five years of experience in social media management, preferably gained in a professional services or B2B environment, and will be responsible for managing, creating, and writing content for social media, developing and monitoring the digital strategy, analyzing performance, conducting competitive and industry monitoring, as well as providing training and support to internal stakeholders. McCarthy Tétrault employees benefit from a hybrid work environment.

As a Social Media Specialist, you will be:

Managing, Creating and Writing Content

- Ensure adherence to the Firm’s Social Media Decision Tree, applying guidelines consistently to protect brand integrity and mitigate risk.

- Work with Communications Team leaders to develop and support the Firm’s social media strategy, including defining objectives and KPIs.

- Write and edit meaningful content in English and French for the Firm’s social media channels (LinkedIn, Instagram, and Facebook).

- Manage the publication calendar and publish content.

- Develop and support social media campaigns.

- Collaborate with internal stakeholders to amplify relevant Firm content (blogs, articles, events, announcements, etc.).

- Identify and leverage trending content to create timely posts that drive engagement.

Market and Community Management

- Monitor social media trends, platform updates, algorithm changes, industry news, real-time conversations, and provide reports with actionable recommendations.

- Track competitor activity and social presence, flagging opportunities or potentials risks, and suggest strategic responses.

- Implement and manage social media tools (e.g., employee advocacy, listening, analytics) to enhance performance and engagement.

Reporting & Analytics

- Track and analyze social media performance using analytics tools.

- Deliver post-campaign and monthly reports with key insights and recommendations.

- Monitor trends and KPIs to inform strategy and identify opportunities to optimize engagement.

Education & Training

- Educate lawyers and key stakeholders on social media best practices.

- Encourage and support lawyers in sharing Firm content and promoting posts through their personal channels.

- Respond to internal requests for guidance or ad hoc training sessions, providing tailored support as needed.

As our ideal candidate, you will distinguish yourself by the following profile:

- University degree in marketing, communications, and/or public relations or equivalent.

- Three to five years of experience in social media management, preferably in a professional services or B2B environment.

- Bilingualism (EN-FR) is required as this is a collaborative role at the national level. The candidate will be writing, proofreading and posting content in both official languages.

- Ability to take complex ideas and turn them into engaging copy for social.

- In-depth knowledge and understanding of Hootsuite.

- Strong project management and organizational skills.

- Ability to work collaboratively and manage multiple priorities in a fast-paced environment.

- Attention to detail and superior judgement.

- Basic knowledge of design software (Canva) and visual communication principles.

As a member of the McCarthy team, you will have access to:

- Outstanding benefits from day one, including insurance premiums paid by the Firm and wellness and technology reimbursements.

- Competitive compensation, paid overtimeand generous time off, including a day off to volunteer and a day off for your birthday.

- A commitment to professional development and growth opportunities for our people at all levels, supported by a culture that fully embraces and encourages two-way feedback.

- Strong community involvement and a commitment to equity, diversity and inclusion.

- A collaborative, cohesive culture that connects lawyers and business teams through collective purpose.

How to Apply:

We encourage external candidates to apply online and internal applicants must apply directly through our internal careers portal on Espresso. We look forward to receiving your application.

We thank all applicants for their interest in McCarthy Tétrault; however, only chosen applicants will be contacted. We regret that we are unable to respond to individual inquiries about application status. McCarthy Tétrault is an equal opportunity employer that fosters an inclusive, equitable, and accessible environment. Please notify us if you require accommodation at any time during the recruitment process.

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