Digital Marketing Advisor, Talent Acquisition

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Job Type: Regular Full Time

Organizational Department: Sinai Health -> Mount Sinai Hospital -> Human Resources -> Talent Acquisition

Employee Group: Non Union

Location: Mount Sinai Hospital Campus - Toronto, ON M5G 1X5 CA (Primary)

Travel Requirement:

Hours: Monday - Friday 37.5 hours per week; due to the nature of this role, applicants must be flexible to work additional/varied hours as required.

Salary Scale:

Job Description:

In the rapidly evolving landscape of talent acquisition, the fusion of marketing and recruitment is revolutionizing how organizations attract top talent. As the Digital Marketing Advisor for Talent Acquisition, you'll leverage your marketing expertise to assist in creating engaging campaigns that resonate with top candidates and set us apart in a competitive job market. This role allows you to develop a diverse skill set while activating compelling campaigns that elevate our employer brand and connect authentically with candidates. Your creative insights will not only enhance our recruitment efforts but also play a vital role in attracting high-quality professionals who ultimately improve patient care across our health care teams.

Is this you?

You are a proactive problem solver who thrives on exploring new trends and approaches in the marketing landscape. In this role, you'll apply your analytical skills to assess the effectiveness of recruitment campaigns, sourcing data that uncovers insights to help us refine strategies and stand out in the marketplace. Your ability to think critically will enable you to interpret requests and identify possibilities that align with our policies and procedures, ensuring that our recruitment efforts are both effective and compliant.

Are you adept at managing shifting demands while keeping everything organized? In this position, your proactive approach will enable you to prioritize tasks effectively, ensuring that all aspects of our recruitment marketing efforts are executed seamlessly. Your attention to detail will shine as you refine campaign messaging and assess timelines, driving timely completion of initiatives that enhance our recruitment outcomes.

If you are passionate about connecting with people and understanding the needs of unique teams, you will thrive in this position. Your interpersonal skills will enable you to collaborate closely with Talent Acquisition, leadership, and other teams across the organization, providing insights and support to address their specific hiring challenges. By aligning your efforts with Talent Acquisition goals, you will play a key role in refining recruitment strategies, driving efficiency, and enhancing our overall talent acquisition efforts. Your ability to foster collaboration will create a seamless experience for hiring managers and candidates alike, strengthening our employer brand and positioning us for long-term success.

About the Talent Acquisition team:

Our Talent Acquisition team plays a crucial role in ensuring Sinai Health remains at the cutting edge of patient care by providing essential services such as recruitment and hiring selection, job fairs/hiring events, sourcing and outreach, employer branding, and talent pipeline development. We focus on recruiting for both Mount Sinai and Hennick Bridgepoint Hospitals while partnering with other HR teams within the People and Culture portfolio department. In our recruitment endeavors, we prioritize creativity and innovation to optimize processes and technologies. This strategy enables us to effectively cater to the requirements of 100+ clients, successfully filling over 300 diverse positions.

In this role you will:

- Support Digital Marketing Lead in the development and execution of digital marketing campaigns to attract top talent for a wide range of hospital roles, ensuring alignment with employer branding strategies.
- Collaborate with talent acquisition team and hiring managers to understand hiring needs and translate them into targeted marketing approaches.
- Support the development, implementation, troubleshooting, upgrading, and maintenance of digital media and related platforms.
- Support the creation of compelling and impactful digital content optimizing the use of available digital platforms and recruitment-focused paid media campaigns, including social media ads, Google Ads, and job board promotions.
- Prepare content and layout for routine and ad hoc communication releases (e.g. event collateral, program updates, etc.).
- In partnership with the Digital Marketing Lead, develop and evolve digital marketing dashboards and analytics to support decision making.
- Prepare reports regarding campaign performance; track and analyze traffic and trends.
- Identify trends, engagement patterns, and conversion rates to recommend data-driven improvements to recruitment marketing strategies. Research and recommend emerging digital marketing trends, tools, and technologies to enhance recruitment efforts.
- Support the development and maintenance of user guides/workflows/forms and provide training; maintain and update technical documentation.
- Provide project management support to the Digital Marketing Lead.

Job Requirements:

Mandatory:

- Successful completion of a University degree or diploma in a related field from an accredited educational institution.
- A minimum of two (2) years' experience in a digital marketing role.
- Applicants with proven equivalent recent and related training and experience may be considered.

Preferred:

- Previous experience in a human resource and/or health care environment.
- Experience administering and optimizing brand presence on relevant online platforms (e.g. Twitter, Facebook, LinkedIn, Instagram, etc.), including content and paid advertising.

Skills and Knowledge:

- Strong critical thinking and problem-solving skills with the ability to evaluate digital marketing challenges, identify solutions, and adapt strategies to meet evolving talent acquisition needs.
- Proficiency in executing and optimizing multi-channel digital recruitment campaigns, including social media advertising, search engine marketing (SEM), and job board promotions.
- Creative, analytical, detail-oriented with solid agile project management skills.
- Proficiency with photo and video editing tools (Photoshop, DaVinci Resolve or Final Cut Pro).
- Strong writing and content development skills.
- Proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook).
- Demonstrated ability to interpret and apply best practices, applicable legislation, policies, procedures and collective agreements (such as AODA/CASL).
- Excellent interpersonal and relationship building skills; professional, diplomatic and confident with a proven ability to work with individuals across all levels of the organization and external stakeholders.
- Flexible, highly organized and self-directed with the ability to manage competing priorities during periods of rapid change and transition with constantly shifting priorities.
- Possesses a high level of accountability and proven capability to identify opportunities, take initiative and think through future implications.
- Demonstrated satisfactory work performance and attendance history.

If this sounds like you and you are eager to advance your marketing career within human resources, apply now and let us know why you'd be a great addition to our team

Open Date: 3/10/2025

Posting Deadline: 3/24/2025

All applications must be submitted by no later than 4:00pm of the posting deadline date.

Employment at Sinai Health is conditional upon the verification of credentials, completion of a health review, and demonstrating proof of immunity and vaccination status of vaccine-preventable diseases. All employees and affiliates will follow safe work practices and comply with health and safety policies, procedures and training. If you believe you are one of the very few people who may require an exemption from vaccination, supporting medical information must be submitted to our Occupational Health department, who will review and assess.

Sinai Health is comprised of Mount Sinai Hospital, Hennick Bridgepoint Hospital, Lunenfeld-Tanenbaum Research Institute and our system partner Circle of Care. We deliver excellent care in hospital, community and home, focusing on the comprehensive needs of people. Sinai Health discovers and translates scientific breakthroughs, pushes boundaries for health solutions and educates future clinical and scientific leaders. Clinical areas of specialization include rehabilitation and complex continuing care, surgery and oncology, urgent and critical care, and women's and infants' health. The Lunenfeld-Tanenbaum Research Institute ranks among the top ten biomedical research institutes in the world. Sinai Health is a full affiliate of the University of Toronto.

As an equal opportunity employer who understands that diversity enriches our community and culture, we invite applications from all qualified candidates including Indigenous Peoples, racialized people, disabled people/people with disabilities, women, and members of 2SLGBTQIA+ communities. If you require accommodation(s) due to disability at any point during the application and hiring process, please contact 416-586-4800 ext. 7050, or email TalentAcquisitionAccommodation.msh@sinaihealth.ca.

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