Retail Product Manager

Position Summary

We are seeking an experienced Retail Product Manager to oversee retail and wholesale trade operations, with a strong focus on product development, market expansion, and brand strategy implementation. Operating across both direct-to-consumer (DTC) and business-to-business (B2B) markets, this role bridges customer engagement, product lifecycle management, and retail operations. The ideal candidate will be a strategic leader with the ability to manage operations in a remote community while driving growth through effective product and market positioning.

Key Responsibilities

- Strategic & Product Leadership: Direct the development and expansion of product offerings across retail and wholesale markets.
- Market Entry & Growth Strategy: Plan and manage market entry and growth strategies, including DTC and B2B channels.
- Brand Development: Participate in brand development and ensure effective implementation of the corporate brand strategy.
- Collaborative Marketing: Work collaboratively with the Marketing Director on brand positioning, promotional planning, and campaign execution.
- Market & Customer Engagement: Cultivate and maintain relationships with wholesale partners, distribution channels, and B2B clients.
- Customer Engagement Strategy: Oversee customer engagement strategies for DTC channels, including retail experience and loyalty programs.
- Market Intelligence: Gather and analyze market intelligence, consumer behaviour, and industry trends to identify new opportunities.
- Operational Oversight: Manage retail operations, including inventory management, merchandising, and supply coordination.
- Logistics & Distribution: Ensure efficient logistics and operational flow, supporting both local retail and wholesale distribution.
- Physical Operations Support: Assist in the physical logistics of operations, including handling shipments and lifting items up to 50 lbs as required.
- Team Leadership: Supervise and mentor staff, ensuring team performance aligns with organizational goals.
- Performance & Compliance: Monitor KPIs across retail and wholesale channels and provide regular business reports.
- Compliance & Safety: Ensure compliance with industry standards, workplace safety requirements, and food/product safety regulations (where applicable).
- Policy & Community Standards: Uphold corporate policies and community engagement standards.
- Travel & Remote Operations: Regularly travel to engage customers, suppliers, and retail/wholesale partners across remote regions.
- Driver & Vehicle Requirements: Maintain a valid driver’s license and personal vehicle to facilitate travel within and outside the community.

Qualifications

- Bachelor’s degree in business administration, marketing, commerce, or related field, OR
- Minimum of 10 years’ experience in a related role, with at least 5 years in a managerial capacity (education may be waived with this experience).
- Demonstrated expertise in retail/wholesale trade management, product development, or market expansion.
- Strong leadership, communication, and negotiation skills.
- Ability to work in a remote community and manage operational challenges unique to such settings.
- Must hold a valid driver’s license and have access to a personal vehicle.
- Ability to frequently lift up to 50 lbs.
- Proficiency and fluency in written and spoken English.

Desired Attributes

- History of working with Controlled Environment Agriculture (CEA) operations, regenerative agriculture, fresh produce, retail, and/or low-carbon energy systems.

Benefits

- Salary Range: $28.85-$40.00/hr, commensurate with experience.
- Medical, Dental, and Vision above and beyond public health care.

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