Coordinator, Public Relations Influencer
3 weeks ago
Groupe Dynamite Inc. (GDI) is a Montréal-based, privately held house of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.
Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.
Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.
Job Summary:
Dynamite is looking for an organized and driven Influencer & PR Coordinator to join our Marketing team, reporting directly to the PR & Influencer Team Lead. The PR & Influencer Coordinator will be at the core of our influencer and PR relationships by using their creativity to strategize all types of onboarding techniques in orderto find qualified creators to expand DYNAMITE's presence in the influencer and digital media realm, curate content, report on performance, and help the team execute successful campaigns. If you are passionate about all aspects of PR and Influencer marketing as well as creative and analytical responsibilities, we want to hear from you
The candidate must have an understanding of brand requirements. They must be able to work effectively in a fast-paced and collaborative environment. They must also be a proactive, highly motivated, and inspired self-starter as they will have a unique opportunity to work directly with individuals in all areas of the business.
Main Responsibilities:
Influencer Marketing:
- Support influencer campaigns by coordinating product orders, preparing PR mailers, and managing shipping logistics for influencer partnerships;
- Assist with influencer outreach, identifying and researching potential influencers who align with brand values and campaign goals;
- Coordinate influencer agreements and ensure the timely delivery of products for brand collaborations and content creation with tremendous attention to detail;
- Ensure that quality content (branding and messaging) is delivered on time and follows brand and social media guidelines for consistency across all channels;
- Track influencer content performance, compiling reports to measure the success of influencer initiatives;
- Conduct competitive research, staying on top of industry trends and identifying new opportunities to expand the brand's influencer network;
- Support the team as needed to reply to inquiries from the public relations inbox and social media platforms in a quick and timely manner;
- Assist with our campaign development, logistics, and implementation in collaboration with our internal team and external partners as needed.
Analytics & Trends Research:
- Research news, trending conversations, pop culture, and social media trends, and help brainstorm ways that we can be part of the conversation in the culture that resonates with our consumer;
- Monitor competitor activity and influencer partnerships to maintain a competitive edge;
- Analyze influencer content performance using tools such as GA4, Instagram Insights, Tiktok insights, Dash Hudson, Creator-IQ, Impact, and other analytics platforms;
- Contribute to delivering weekly, monthly, and quarterly reporting providing key metrics and learnings compared to the brand's influencer performance targets.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Communications, or related field;
- Minimum of one (1) year of work experience in social media and/or influencer marketing, preferably in a retail environment with a proven track record of delivering compelling content and a significant increase in traffic, sales & engagement;
- Bilingual: excellent written and verbal communication skills in both French and English;
- Experience in fashion would be an asset;
- Excellent knowledge of social media channels (Instagram, TikTok, Facebook, Pinterest, and YouTube);
- Knowledge of Google Workspace, Word/Docs, Excel/Sheets and PowerPoint/Slides is an asset;
- Detail-oriented with strong organizational skills and the ability to work autonomously;
- Ability to work in a fast-paced, dynamic environment and adjust to new priorities as required;
- Demonstrate strong relationship-building and collaborative skills with both internal teams and external partners to drive measurable results.
At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:
- A comprehensive compensation package that includes performance-driven bonuses;
- A group retirement savings program with employer matching;
- Flexible group insurance with personalized coverage that meets your needs;
- An employee discount at Garage and Dynamite;
- Exclusive private sample sales;
- A flexible vacation policy;
- And more
GDI has been repeatedly voted one of Montréal's Top Employers and one of Canada's Top Employers for Young People.
Our promise…No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.
Candidates that are retained will be called for an interview.
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