Clinic Marketing Manager

3 weeks ago

Toronto, Ontario, Canada MedSpa Partners Inc. Full time
MedSpa Partners: Clinic Marketing Manager

Remote Role Residing Vancouver or Toronto

What we are about:

MedSpa Partners Inc. (MSP) is a group of Canada's leading Medical Aesthetics clinics with the goal of providing world-class patient experiences. We aim to allow our partners to achieve their personal and professional aspirations by providing support through a collaborative and inclusive approach.

Our MSP core values are RESPECT, INNOVATION, COMMUNITY, EXCELLENCE, AGILITY

What you are about:

The Clinic Marketing Manager is responsible for supporting the overall marketing function across unique MedSpa Partner clinics and segments.

Reporting to the Director of Clinic Marketing, this role will lead the planning and implementation of clinic marketing strategies, activating marketing channels that fit the unique clinic needs, managing team resources and collaborating closely with partners on Clinic Operations to develop aligned 52-week marketing plans.

- Manage budget and resources across a defined segment of MSP clinics.
- Develop strong relationships with key team members within clinic marketing, operations and clinic staff.
- Lead a team of marketing specialists, providing the required guidance and overview of the marketing deliverables, ensuring outputs meet the expectations and standards of the organization.
- Work with the Director of Clinic Marketing to support clinic onboarding and ongoing integration and optimization within the MSP platform.
- Support the execution and performance of clinic marketing activities across multiple channels: email, SMS, social, website, advertising, PR, partnerships, and local/in-clinic events.
- Contribute to the planning and execution of clinic content creation across organic marketing channels. Ensuring the production and delivery of innovative, effective and engaging content that appeals to the clinic target audience and reinforces the brand.
- Partner with Regional Operations team to develop a 52-week marketing calendar, reflective of key seasonal activations and local highlights per clinic.
- Collaborate with the Director of Clinic Marketing for the adaptation of global campaigns, ensuring segmentation fit and accountability for deliverables.
- Provide copywriting for email, website, and social media that reflects the brand tone of voice and drives engagement.
- Source local and specialized 3rd party support for marketing activities, including but not limited to agencies, designers, content creators and influencers, photographers, videographers, writers, and event support.
- Engage in day-to-day clinic marketing and brand support, including but not limited to website updates, print collateral, signage, ad-hoc social and e-mail and SMS support.
- Identify local partnerships and seek out mutually beneficial cross-promotional opportunities.
- Measure + analyze marketing performance across channels with the support of Marketing Operations, Growth, Patient Success and Finance. Contributing to the optimization of our full-funnel sales enablement efforts.
- Provide reports on segment KPIs and as well as quarterly priorities for the clinic marketing team.
- Engage with the Director of Clinic Marketing to support segment research and customer analysis.
- Engage with the Marketing Operations team for specialized email, CRM, and website support, as well as development of tools and templates for executional support.
- Support across the other clinic marketing teams by sharing best practices and key tactics to help elevate colleagues and other team members.

Additional duties and responsibilities may be added or modified as required throughout the course of your employment.

The ideal candidate for the Segment Marketing Manager has:

- You have a growth mindset and are constantly looking for opportunities to grow your skills and improve the team around you.
- Have a commitment to improvement, knowing that efforts can always get better through feedback, iteration and experimentation.
- Great organization and prioritization. Having the ability to keep up to date on the status and needs of multiple unique clinics, while ensuring plans are in place to address them.
- You're able to identify areas of need and find proper resources and/or training needed to address areas of support for you and your team.
- You have a good understanding of how a full marketing mix works. Understanding the role of different channels, tactics, and efforts to help address specific business needs.
- You're able to adjust plans in the face of performance issues or changing business needs. Regrouping with key stakeholders and willing to chart new paths.

Requirements:

- You have a bachelor degree in marketing or related field.
- You have 5+ years of marketing management experience in a local multi-unit, medical aesthetics or clinic based business.
- You have strong skills in digital marketing, keeping high standards across social media, email, graphic design and website needs.
- You have a deep understanding of SMB marketing tactics.
- You have managed and built teams of marketing specialists.
- You use excellent time management and project prioritization skills.
- You have excellent analytical and presentation skills.
- You have a proactive understanding of unique business needs and can develop bespoke solutions for different market environments and realities.
- You have a proven ability to drive impact through cross-discipline integrated plans.
- You have proficiency in HubSpot, Microsoft Suite and Canva.

What makes this role awesome?

- You get to work from home You will be provided with all the hardware and software required.
- You get to be a key team member of some of the top Medical Aesthetics clinics in North America.
- You will receive all the training required to make you amazing at this job. Don't panic if you don't know a lot about the Medical Aesthetics industry - our experienced trainers are eager to help you succeed by teaching you everything you need to know, and you will be spending time at each of the clinics you will be supporting so that you can get to know the teams and the services that they provide.
- Discounts on treatments
- Salary commensurate with experience plus bonus/commission structure.

#J-18808-Ljbffr

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