Marketing Manager- Portfolio Marketing

Overview

The Role:

As the Marketing Manager- Portfolio Marketing & Sports Partnerships, your mandate will be to drive growth by delivering PFC’s portfolio marketing agenda with our biggest brands, shape the next phase of Better Together across beverage and foods portfolios, and lead PFC’s sports marketing agenda and regional activation across the country. Building strong relationships is integral to this role as you partner with multiple Marketing teams from both divisions, externally with agency partners, and League/Team partners nationally.

The Company:

PepsiCo Canada is recognized as one of Canada’s top 100 employers. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. Our product portfolio includes 22 world-famous, billion-dollar brands, from Gatorade to Quaker, to Lay’s and more. We make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's effort to help build a more sustainable food system represents a key element of the company's broader vision of accelerated sustainable growth known as Winning with Purpose. As part of this vision, PepsiCo is striving to be a better company by further integrating purpose into the core of its business and brands and doing even more for people and the planet. Our purpose efforts include fostering a diverse and inclusive work environment, supporting the communities where we live and work, and improving choices in our portfolio through reformulations and new products.

At PepsiCo Canada, we are focused on delighting our consumers by delivering high-quality products and exciting brand campaigns. Our people are critical to our success and by supporting their personal growth and development and providing them with the tools they need to succeed, PepsiCo Canada is a company you’ll be proud to join

What you can expect from us:

- Competitive compensation and comprehensive benefits designed to fit your unique needs
- A dynamic and inclusive culture that promotes you to bring your whole-self to work
- Inspiring positive change for people and the planet with sustainability goals
- A supportive team that will encourage your professional growth and development

Compensation: $84,100-$134,100

Responsibilities

- A change leader and influencer, this person will build a strategic vision to drive growth in full portfolio programming and sports partnerships. They will set the agenda and ensure strength of execution to deliver both short-term and long-term results.
- Lead and deliver and annual operating plans for portfolio growth team and better together, including the development of key BT programs, FLC Portfolio programs and calendar planning, anchored in solid consumer insights and deep understanding of drivers of instore execution.
- Lead & manage Sports Marketing activations for PepsiCo Foods Partnerships while enhancing ROI on inventoried assets. Ensure strong brand integration, national and local display-driving programs, while supporting the delivery of our sports partnerships 3 year strategy.
- Lead the Total Connections Planning (i.e. Media & Communications plans) for PGS, working with Insights and Agency partners to deliver effective programming.
- Manage total PGS and Sports Properties budgets along with support on payment terms with partners.
- Wire and collaborate with the US and Global PGS teams to ensure shared best practices, resources and expertise on programing, tools, and strategy.
- Lead Sports Marketing integration in brand IAT programming.
- Lead onsite local activations for all sports partnership planning and execution – SB, All-Star, etc.

Qualifications

- 4+ years marketing experience.
- Demonstrated ability to build growth plans through superior consumer marketing.
- Forward Thinking - Develops and collaboratively links key strategies and priorities to drive growth.
- Results - Develops and advocates for creative ideas, concepts and approaches that deliver quality results with urgency.
- Inspirational Leadership - Inspires commitment from others, even outside of his/her direct team, towards a shared vision and goal.
- Collaboration - Brings different groups together to identify and align around common goals and gain commitment to deliver superior results that could not be achieved alone.
- Curiosity for Learning - Demonstrating learning agility and curiosity to grow as a leader and to gain deeper insights that provide value to one’s work.

Why work at PepsiCo:

At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

PepsiCo may use Artificial Intelligence as part of its hiring process. Specifically, we may use AI-based tools to screen, assess, or select applicants.

This posting is for an existing vacancy.

- 4+ years marketing experience.
- Demonstrated ability to build growth plans through superior consumer marketing.
- Forward Thinking - Develops and collaboratively links key strategies and priorities to drive growth.
- Results - Develops and advocates for creative ideas, concepts and approaches that deliver quality results with urgency.
- Inspirational Leadership - Inspires commitment from others, even outside of his/her direct team, towards a shared vision and goal.
- Collaboration - Brings different groups together to identify and align around common goals and gain commitment to deliver superior results that could not be achieved alone.
- Curiosity for Learning - Demonstrating learning agility and curiosity to grow as a leader and to gain deeper insights that provide value to one’s work.

Why work at PepsiCo:

At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

PepsiCo may use Artificial Intelligence as part of its hiring process. Specifically, we may use AI-based tools to screen, assess, or select applicants.

This posting is for an existing vacancy.

- A change leader and influencer, this person will build a strategic vision to drive growth in full portfolio programming and sports partnerships. They will set the agenda and ensure strength of execution to deliver both short-term and long-term results.
- Lead and deliver and annual operating plans for portfolio growth team and better together, including the development of key BT programs, FLC Portfolio programs and calendar planning, anchored in solid consumer insights and deep understanding of drivers of instore execution.
- Lead & manage Sports Marketing activations for PepsiCo Foods Partnerships while enhancing ROI on inventoried assets. Ensure strong brand integration, national and local display-driving programs, while supporting the delivery of our sports partnerships 3 year strategy.
- Lead the Total Connections Planning (i.e. Media & Communications plans) for PGS, working with Insights and Agency partners to deliver effective programming.
- Manage total PGS and Sports Properties budgets along with support on payment terms with partners.
- Wire and collaborate with the US and Global PGS teams to ensure shared best practices, resources and expertise on programing, tools, and strategy.
- Lead Sports Marketing integration in brand IAT programming.
- Lead onsite local activations for all sports partnership planning and execution – SB, All-Star, etc.