DTC Data

We’re looking for a DTC Data & Performance Analyst to support our CRO and A/B testing team across multiple brands. You don’t need to be a full-stack data scientist. You don’t need to build complicated BI systems. But you must be confident working with data, extracting insights, spotting bottlenecks, and turning numbers into clear, meaningful direction for the team. You’ll support performance analysis, A/B testing, reporting, and insight generation — working closely with the CRO strategist, project manager, creative team, Shopify/Replo specialist, and developer to make sure every decision is backed by clean, accurate data. This is the person who keeps our numbers sharp, our decisions informed, and ensures we always know what’s working, what’s breaking, and what needs to happen next. About the Role: As a DTC Data & Performance Analyst, you will support our CRO and experimentation team with: - clean reporting - insightful analysis - bottleneck identification - prioritization recommendations - high-leverage thinking - performance diagnosis - and helping guide what we test next You will work inside: - Shopify Analytics - ReCharge - ReBuy - GA4 - Intelligems - Meta Ads Manager (light) - Spreadsheets (heavy) - Notion dashboards Your job is simple: 👉 Turn data into clarity, clarity into insights, and insights into revenue. This is a remote, part-time contractor role with potential to expand. What You Will Do: Performance Reporting & Data Structuring - Build clean, accurate weekly/monthly reports - Pull key metrics (CVR, AOV, RPV, CTR, sessions, revenue, LTV, etc.) - Organize raw data into clear dashboards - Maintain a hierarchy of data (signal > noise) - Ensure consistency across Shopify, GA4, Meta, Klaviyo CRO & A/B Test Analysis - Monitor A/B tests in Intelligems - Check significance, accuracy, and variant logic - Summarize results into clear insights + recommended next steps - Support CRO Strategists with data for new hypotheses - Verify tests aren’t broken and data is flowing correctly Bottleneck Analysis & High-Leverage Thinking: This is the heart of your role. You will: - Identify where performance breaks (landing page → PDP → cart → checkout → LTV) - Prioritize bottlenecks based on impact - Find the highest-leverage opportunities fast - Flag issues proactively (e.g., “Cart CVR down due to X change”) - Recommend simple, actionable fixes - Highlight what matters most from all available data Your job is to find the 20% that drives the 80%. Tools, Apps & Revenue Systems (ReCharge • ReBuy • etc.): - Use ReCharge for subscription insights (churn, retention, cohort shifts) - Use ReBuy for upsell performance, blended AOV, optimization points - Identify breakdowns in these systems that affect RPV - Extract insights from app dashboards to support CRO projects Data QA & Integrity: - Double-check every number before it goes anywhere - Spot inconsistencies and fix them early - Flag problems in tracking, UTMs, or attribution - Keep reporting systems clean and reliable Requirements for the Role: Technical Skills: - Strong analytics background in eCommerce/DTC - Deep experience with: - Shopify Analytics - GA4 - Spreadsheets (Pivot tables, formulas, cleaning, manipulation) - ReCharge (metrics, reports, churn/LTV logic) - ReBuy (upsell + AOV insights) - Basic Meta Ads understanding - Ability to interpret key DTC metrics - Comfortable learning Intelligems for A/B testing Analytical Skills: - Understand hierarchy of data (what matters → what doesn’t) - Strong bottleneck detection ability - Able to turn data into insights, not summaries - Able to turn insights into actions - Understand high-leverage thinking (impact vs noise) - Can synthesize complex data into simple narratives Soft Skills: - Meticulous attention to detail - Fact-driven, no assumptions - Clear communicator - Proactive - Organized & structured - Fast learner - Loves finding patterns Who You Are: You’re the kind of person who: - Loves numbers, patterns, and dashboards - Can simplify complexity - Can look at data and immediately spot “something’s off” - Understands that data’s purpose is decision-making, not pretty charts - Is obsessed with accuracy - Wants to influence revenue, not just report on it - Thinks in leverage, not volume - Enjoys helping shape tests, offers, and funnels through data What You Will Get: - Fully remote - Direct impact on funnels, pages, offers, and revenue - Clear exposure to high-level CRO - A seat at the table for strategic decisions - Opportunity to grow into Senior Analyst or CRO Insights Lead