Senior B2B Demand Generation Manager
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Key Responsibilities
- Design targeted go-to-market programs that build awareness and nurture leads
- Own demand generation strategy, execution, pipeline, and revenue growth
- Automate campaigns through Marketo, SFDC, webinars, and digital platforms
- Establish KPIs and reporting frameworks to optimize campaign ROI
- Lead cross-departmental initiatives, spend, calendars, and sales enablement
Requirements:
- Bachelor’s degree in Marketing, Business, or related field
- 10+ years of B2B marketing experience and demand generation expertise
- Success scaling demand generation programs in high-growth SaaS
- Mastery of marketing automation, CRM, analytics, Marketo, and SFDC
- Eligibility for Canadian Reliability and potential CJIS security clearances Bring strategic demand generation, campaign analytics, and cross-functional influence to Versaterm’s public safety technology marketing function.
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